Formal Letter to a Producer Arguing About the Acceptance

Dear Producer, I address you on behalf of the committee on what should be done about the book ‘World Wonders’. The committee would like to revoke the book from stores, but as you can see the committee has perplexed feelings about the matter as when interviewing the editor, he supplied us with the intentions for creating the book. The following letter contains a dispute on which you, Sir, decide to put your faith in. The views of the interviewer are as follows; the educational message is misleading as well as feeding an un-presidential thrust for this kind of precarious information.Children and adults who are engorged in these books tend to do out of the ordinary stunts to get in the book and get famous. Often this leads to danger on one’s self and others which include animals and other personals. Sometimes these records lead to death, heart diseases, obesity, anorexia and other diseases that can inflict the body in some way. Most records that require skill and ris k are underestimated for those which have been won by no effort and have been treated equal. The editor stressed out his argument that his book is acceptable in society as an educational material.He defines that the book has an educational motive as there is not many resource materials of that sort. He also states that it recognizes the human endeavors and their limits. Records that inflict human life leading to an unhealthy or life threatening consequences are immediately stopped before any damage is done. As for the records that focus on human endeavors are recognized greater than others as a team of professional judges trial the records to see if they fit the criteria and if not they are not published in the book.In addition to his argument, the editor states that the book could serve as the perfect gift as it holds great educational references. In all I favor the option of keeping this humanitarian resource in the market as information will be taken as knowledge and without know ledge there will be no future. Human development should be remarked to state the limits of mankind and what are our weaknesses as well as our strengths. Please state your decision as soon as possible. Regards, Bob Hatfeild

Personal Explorations Paper Essay

Over the course of 7 modules, different personality aspects of mine have been tested and evaluated and have even revealed things about myself that I was not aware of. The surveys and questions that I answered dug deep into decisions and choice I make, how I think and how I feel to reveal certain characteristics about myself, some of which I was aware of and others that I was not. Things such as my expression of sexuality, different levels and aspects of my psychology, my personal reactions to certain social situations, and the way I pursue and value my career were all evaluated by answering questionnaires. In the end a lot was revealed about the way I handle and look at things and even my overall personality. My expression of sexuality was not really a huge surprise to me. My values and my religious beliefs I believe played a huge part of expression of sexuality. I believe that sex is something that was designed by God exclusively for marriage. Although that has not always been what I valued or walked by in my life, it is now my beliefs since I am not married. My intermediate and low scores concerning sexual esteem, sexual depression, and sexual preoccupation didn’t surprise me, but I do feel that because of my beliefs and how I now view sex that my responses automatically made it seemed as if I struggled with the sexual esteem, depression and preoccupation which is not the case. I view sex as a temptation that I cannot indulge into until I’m married. If I were surprised by anything it would be that my scores were not lower. Positive psychology was another aspect of my personality that I was  questioned and evaluated on. The questions yielded 4 scores, my orientation to pleasure, to engagement, meaning and to victory. My highest score amongst the 4 orientations scores was orientation to meaning. This I feel was very reflective on to how I feel and how I view my life. Meaning embodies all the feelings, hopes, joys and outlooks I have on life, my life and the meaning attached to it. I believe every person is born into this world with a God given purpose. Everyone’s life has meaning although not everyone during his or her lifetime accept, recognize or fulfill his or her meaning. What I do with my life should be a direct reflection of the love of Jesus within me. All of those things contribute greatly to how I view my life and the meaning attached to it. My lowest score was victory and I believe that is also an accurate depiction of my personality. I am not a person who values or lives to compete with others, be better than others or outdo what others have done or gotten. Doing so, in my eyes, takes away from the meaning of one’s life. I see it as the lower the victory score the more the person is in tune with the meaning of their lives. My person reactions to social situations is an area I believe that I have certain seen personal growth and development in for myself. I found myself tested by 2 different questionnaires, The Self, and Friendship and Love. I believe if I would have answered some of these questions earlier this summer my responses would have been a tad different and I would have probably scored a number that reflected how badly I handled and felt in social situations. I was surprised to see myself get a low score on the Friendship and Love assessment because I believed that is one area I have definitely seen myself grow in. I believe gaining confidence in myself allowed me to handle social situation differently then before. I believe that this year has been the year of tremendous personal growth and the development of a stronger and wiser person that I have stepped into an embraced. The way I have handled situations has definitely improved from the way I used to handle and approach things. The assessment on Careers and Work, I saw myself score an 89, which is considered low. I contribute that low score from a lack of wisdom, knowledge and experience. I have been in the Air Force since June 2009, so since then  I have yet to transition back into the civilian world and workforce. My need to job hunt and my techniques on how I do so are pretty much non-existent but this is definitely an area I am currently seeking to grow and become more knowledge in because I do not plan on making the military a career after my contract ends. Growing in this area will set me up to have a successful transition into the civilian world. I have definitely seen areas of personal growth and developments reflected in most of the scores and believe they are direct reflections of how I feel inside. A few scores I believe did not accurately paint the picture of myself that I thought it should paint and that made me reflect on my characteristics and personality traits. These past 7 seven weeks, I have evaluated my life and observed my reactions to various situations and I believe personal growth can be found in the midst of that.

Green Haven State Prison Essay

The individual who has been chosen for this paper is Leroy â€Å"Nicky† Barnes who is an African American who became a legend in the history of organized crime. Born in October 15 1993, he is a former crime boss and even drug dealer who was the leader of the crime organization that was notoriously known as The Council, which mainly comprised of African – Americans (Roberts, 6). He was even nicknamed Mr. Untouchable owing to the manner in which his operations were well calculated. He was once a dope addict, but later stopped the habit of using the drug and became a distributor of heroin, as a matter of fact a main one in Harlem, New York. In his autobiography that he wrote about his life, Barnes says that the first heroin that he ever sold was one that belonged to his father, which he was holding for dealing within the street corners. He managed to sell some of this heroine to the older guys within his neighborhood, and he managed to make some easy money, and this made him to even value heroine more (Roberts, 6). Barnes later graduated to dealing for another dealer who was more established than him, whose name was Fat Herbie. This is the man that brought Barnes to the Italians with whom he made contact. With this connection, he was able to have heroine imported for him by the Italians, whose reputation for good heroine was good. In the 1950s, Barnes would make up to 1600 dollars a day from selling heroine packages, and managed to hire a security guy and some street dealers with the money that he got (Roberts, 6). He even bragged that his drugs was one of the best in the streets and kept the quality high, while ensuring that the cut was low. He claimed to know what addicts mainly wanted considering that he was once an addict himself. By the time it was 1959, people had started requesting for his packages and they were so famous that they had a name, and they were called that ‘Nicky Barnes thing’. This was his first step towards success, but it was short lived as he was arrested and sentenced to five years in prison in Green Haven State Prison, and this cut short his business operations (Roberts, 6). While in prison he met another Italian who he had earlier been introduced to. His name was Matty, short for Matthew and he educated him on how to run a drug ring. He told him that to be organized; he had to have at least 50 people working under him, as each person would act as a layer of protection (Roberts, 6). Three years later, Barnes was released and now that he had made some serious connections, he knew that he now had to make some big money. He was given a couple of things to start up his operation with including half a kilogram of heroine by Frank Madonna, and a car and house in which to stash his drugs in. he then managed top find seven strong men whom he included in his organization, since he knew that with strong men on his side it would all work. These men who later came to form the council included; Frank James, Thomas Foreman, Joseph Hayden, Guy Fischer, Wallace Rice and Ishmael Muhammed (Roberts, 6). 2. BUSINESSES Barnes later graduated to dealing for another dealer who was more established than him, whose name was Fat Herbie. This is the man that brought Barnes to the Italians with whom he made contact. With this connection, he was able to have heroine imported for him by the Italians, whose reputation for good heroine was good. In the 1950s, Barnes would make up to 1600 dollars a day from selling heroine packages, and managed to hire a security guy and some street dealers with the money that he got (Barnes, 352).. He even bragged that his drugs was one of the best in the streets and kept the quality high, while ensuring that the cut was low (Barnes, 352).. He claimed to know what addicts mainly wanted considering that he was once an addict himself. By the time it was 1959, people had started requesting for his packages and they were so famous that they had a name, and they were called that ‘Nicky Barnes thing’. This was his first step towards success, but it was short lived as he was arrested and sentenced to five years in prison in Green Haven State Prison, and this cut short his business operations (Barnes, 352). The manner in which the business between Matty and Barnes was operating was very organized and well planned (Barnes, 352).. Matty would park a car that was filled with drugs at a spot that was pre arranged, then the key would be passed on to Barnes, who would then send one of his men to drive the car to the destination and sell the drugs. The car would then be taken to another pre arranged spot, this time filled with money and the key passed on to Matty. In this way, they both managed to make millions of dollars in their operation (Barnes, 352). 3. Theory Rational choice theory is one theory that seems to fit into this organization which is The Council or even the case of Barnes. This theory is of the notion that man is a reasoning individual who tends to weigh the beliefs and costs the means and the ends and makes a choice that is most rationale according to his understanding (Abadinsky, 98). This theory is related to several other theories including the drift theory and even the systematic crime theory. The theory states that in order for crime to take place there has to be three elements that have to be present; and offender who is motivated, a target that is available and suitable and finally the lack of an authoritative figure that is capable of preventing the crime from taking place (Chainey, 20). This theory fits into the case of Barnes and The Council, more so considering that the motivation that Barnes had was to be successful, the target available was the drug addicts that were present in Harlem and the law enforcers were unavailable to stop their operations. Barnes also used reasoning to weigh the profits and losses in all his decisions, and this managed to define his success. 4. LAW ENFORCEMENT’S RESPONSE Apart from the short three year stint that Barnes served in Green Haven State Prison, Barnes and some of the member of his crew were arrested, with Barnes being sentenced to life. He was charged with the crime of heading a criminal enterprise and also fined 125,000 dollars (Abadinsky, 67). References Abadinsky, Howard. Drug Use and Abuse: A Comprehensive Introduction. New York: Cengage Learning, 2007. Print. Abadinsky, Howard. Organized crime. New York: Nelson-Hall, 1985. Print. Abadinsky, Howard. Understanding Crime: Essentials of Criminological Theory. New York: Cengage Learning, 2009. Print Chainey, Spencer & Ratcliffe, Jerry. GIS and Crime Mapping. John Wiley & Sons, 2005. Print. Clarke, R. V. & Eck, J. Becoming a Problem-Solving Crime Analyst. Jill Dando Institute of Crime Science. London: University College London, 2003. Print. Leroy â€Å"Nicky† Barnes, Tom Folsom. Mr. Untouchable: My Crimes and Punishments (March 6, 2007 ed. ). Rugged Land. p. 352. Roberts, Sam. Crime’s ‘Mr. Untouchable’ Emerges From Shadows. New York: New York Times, 2007. http://www. nytimes. com/2007/03/04/nyregion/04nicky. html. Retrieved 2010-05-03.

Should the 'crimes' of the 'law-abiding majority' be criminalised more Essay

Should the 'crimes' of the 'law-abiding majority' be criminalised more frequently - Essay Example This means that the legal status of a behavior whether defined as a crime or not is in not in the content of the behavior itself, but lies in the social response to the behavior in question and the changes in the legal status of the behavior can be brought about by the transitions in the society. It should also be noted that the social response to crime including numerous explanations for crime are based not only on the nature of the act itself but also on the moral and social standing of the offender as related to that of the victim. Further, it is noted that in the absence of any ontological reality of crime, there are tests that are used in the construction of crime, one of which is the test of intention to commit the crime known as Mens rea (Hillyard 2005a, p.9). There is an area of criminal activity that occurs in the current society that involve crimes and unfair practices that are committed in the society and are usually committed by people who see themselves as law abiding an d who would readily reject the label of being criminals (Karstedt & Farrall 2007, p.7). They are known as the ‘law-abiding majority’ but they fail to understand that most people do not choose to abide by the law but are forced to abide by its provisions or are selective in their compliance with the law. It is important to note from the onset that though the behavior under discussion may be unscrupulous or unfair, it appears normal in the eyes of most offenders who try to justify it. The offences by the ‘law abiding majority’ are that the middle class commit the offences or ill practices but are also eager to blame the perpetrators when they find out that they are the victims of such behavior. Research has shown that the ‘law-abiding majority’ may bend more rules than what is in the public domain (Karstedt and Farrall 2006, p.1039). The crimes by the law abiding citizens though may be crimes of everyday life, they may not be regarded as antisoci al per se but could be termed as anti-civil as they show the absence of civility among the citizens who should show the opposite character (Green, Grove and Martin 2005, p. 233). Not all behaviors are usually considered as illegal in general but some are deemed morally dubious by both victims and the offenders and are not unusual or outstanding in nature but are mundane. Whether s.5 Public Order Act 1986 offences is more likely to be prosecuted than Health and Safety offences committed in the workplace Section 5 of the United Kingdom the Public Order Act 1986 was expounded in the recent case of Harvey v DPP [2011] All ER (D) 143 which gave the threshold of the offences under this provision. The case gave what should be used in the determination of the fact whether words used are abusive as interpreted against section 5 of the act and when evidence of their impact on an individual can be required by the court (Brown & Ellis 1994, pp.1-4). Under section 5 of the Public Order Act 1986, an offence can only be deemed so if it possesses two elements and include the fact that a person must have made use of intimidating, insulting or offensive words or behavior. Further, the behavior must have been disorderly or have displayed any writing, sign or a visible representation that will be

English Essay Example | Topics and Well Written Essays - 500 words - 8

English - Essay Example To be precise, the character of Crenshaw plays a very important role in giving a realistic touch to Messina town and the influence of football on its people. The following narration given by the author gives a clear note on Crenshaw’s character as well as the main reason, which has stick him to Messina. "†¦he vowed to return more often. Messina was the only hometown he knew. The best years of his life were there. He’d come back and watch the Spartans on Friday night, sit with his friends and when the name of Eddie Rake was mentioned, he would smile and maybe laugh and tell a story of his own. One with a happy ending." â€Å"The math had never worked. However, they piled in from the county, from out in the sticks where there was nothing else to do on Friday night. in every window of every store around the Messina square there was a large green football schedule, as if the customers and townsfolk needed help in remembering that the Spartans played every Friday."The setting of the novel is completely written over Messina with specific attention given to football matches and its strong influence on the people of Messina. Most of the recollections of Crenshaw cover up the football matches in which majority of Messina’s people would come to see. The conflict between innocence and maturity, reason and reality keeps the story of Montana 1948 move with suspense and interest. David’s expedition to the frequent deaths happening within their living atmosphere, and the rivalry of power, which takes place between his grandfather and his own father, enhances the curiosity of David. The difference between the visions of a 12-year-old boy and a grown up boy holds the essence of the plot. The reasons which he [David] would like to explore with the events that happens after the death of their maid woman, and the understandings which he associates with his own realisation as well as his father’s helps a lot to understand the

Cloud Computing Security Policy Essay Example | Topics and Well Written Essays - 1250 words

Cloud Computing Security Policy - Essay Example The private network shall be hosted off the premises of SNPO-MC but will be managed by both the cloud vendor and IT staff from SNPO-MC. The shall effect cloud bursting between the public and private cloud. Cloud computing services comprise of an infrastructure, resources and applications that SNPO-MC can access over the Internet. Large companies like Microsoft, Google, Amazon provide these resources so that they can be readily and cheaply available to people. Most of the cloud services provide support for communication, data storage, data analysis, data processing, project management, and scheduling. Cloud services will be very easy for the staff and executives of SNPO-MC to use since they are readily accessible to workstations, tablets, smartphones and laptops via the Internet. Despite the numerous advantages of the cloud, security is a primary concern especially on the public cloud where unauthorized access of organizations data can compromise the operations of an organization and bring a lot of losses. SNPO-MC should verify before entering into an agreement with the cloud vendor that it complies with standards from Federal Information Processing (FIPS) and NIST Special Publications (SP). The standards include: A chief IT manager shall be appointed and will be responsible for all cloud service negotiations with cloud vendors. The IT manager will overview the implementation of all security policies that involve both the general staff and the executive. The IT manager in consultancy with the company lawyer will monitor compliance with SNPO-MC cloud policies with the required government standards. No individual department or manager in SNPO-MC shall be allowed to procure cloud services for the daily operations of the organization. Data and information stored in the cloud databases are owned by the creator of the data. In this case SNPO-MC organization. The cloud provider shall not in any case alter,

Methods, Problems and Issues in Maritime Policy Essay

Methods, Problems and Issues in Maritime Policy - Essay Example The liner cargo-carrying service sector, on the other hand, carries out its operations on regular scheduled services between ports which have been advertised. These advertised ports are known as the liner trades, and they operations are based on the principle of common carriage. In this sector, cargoes are transported for a number of shippers simultaneously, unlike in the bulk sector. It is worth noting that the liner cargo-carrying service sector is ordinarily subjected to a wide scope of regulatory constraints in matters of safety and commercial nature. In a majority of the countries, to be particular, some of the liner shipping practices do enjoy conditional exemptions from the anti-trust laws application. Resultantly, this ability to take part in co-operative practices has been contributory to the organisation and the shape of the sector (Starer & Mayerson 2009, p.1). The bulk cargo-carrying sector, on its part, covers a number of primary sub-divisions whose basis is the specific types of vessels while liquid cargoes are shipped in chemical tankers, crude oil tankers, liquefied gas tankers and refined petroleum product tankers, non-liquid cargoes are shipped in dry bulk carriers and other multipurpose carriers. Ordinarily, vessels operating in the bulk cargo-carrying sector hardly operate on services which have been scheduled. Nevertheless, these vessels operate on precise expeditions in fulfilment of either short- or long-term contracts, in which the entire cargo transported on a particular voyage is property of an individual owner (Hubner n.d., p.24). Furthermore, carriers may be operating a number of routes as per the local demand in certain ports and can be shipping different bulk cargoes. These are habitually known as a tramp shipping sector- which is a separate sector within the shipping industry. The impromptu open market mode of operation distinguishes

Apitalism in the ourse of the 16th Century Essay

Apitalism in the ourse of the 16th Century - Essay Example Protection of private property was never so legally simplified before the advent of capitalism and the legal implications of private ownership suggested greater independence of private property owners and provided clear protected ownership that could be legally validated. Capitalism brought in the standardization and integration of property rules increased trust in economic transactions and laid down the risks of ownership with possibilities of insurance against such risks. Loans and borrowing became easier as personal credit history could be checked and there was an increased standardization and transferability of statements documenting ownership of property (Levi-Faur et al, 2005). This specification of property limits and rules and regulations of ownership indicated a smoother flow of property between individuals and enabled a well-defined role for companies so that they could easily operate in national and international markets. The concept of capitalism has often been criticised by the fact that ownership of enterprises shows the division between the employer and the employee as the profits seem to go to the employer and is not shared by the employees. The growth of multinational companies is thus a direct influence of capitalism and the changing global economy has also been directly shaped by the spread of capitalism across society and nations. In fact, the world today could never have been the same without capitalism and considering this, it is important to examine why and how capitalism first emerged in the 16th century and what are the social, historical and political implications. Capitalism is often contrasted to feudalism on the one hand where a monarch has ownership of property and socialism or communism on the other in which means of production are owned by the community collectively (Sweezy et al 1976).

Firm's Operating Cycle vs Cash Conversion Cycle Essay

Firm's Operating Cycle vs Cash Conversion Cycle - Essay Example duration of the cycle by adding together each of these elements.† An greater operating cycle implies that the business will need more working capital and with high working capital will lead to high inventory-carrying cost, this is inclusive of interest payments, thus the firm has greater opportunity cost because it is incapable to invest its funds in high fund investments projects. It is thus advisable to have low operating cycles because there will be more completed cycles in a year, this will lead the business to make greater gross and net profits annually. This is the time (number of days) interval between the time a firm purchases an inventory until the inventory is sold and cash is received from the buyer (accounts recoverable). In other words it is the total time taken by a firm or a business to covert purchases into cash from consumers of the product. Cash conversion process gives imminent into the financial stability of a company, this is because it gives time period during which assets are committed to business processes and therefore are not available to invest to achieve even greater returns. The little the time period to collect cash from sales made in credit the better for the firm, this is because; for a shorter cycle gives the business quick asses to cash, the cash can be used by the business to purchase additional stock or may be used to pay debt to suppliers of the firm. It is therefore of great significance for a firm to have systems that facilitates shorter conversation cycles. This is achieved by speeding the customers to pay up their debts while the firm slows down payments to its suppliers. Cash conversation cycle can also be negatively used by large organization that have a huge market command share whereby they change the payment days to supplies anyhow. The model that a firm’s management adopts is very crucial for achievement of the firm’s final profits. When an organization allows short interval of its operating cycle it means

The most Important Legacy of Reformation for us Today Essay

The most Important Legacy of Reformation for us Today - Essay Example The protestant reformation started in Europe in the early sixteenth century1. The works of Martin Luther King’s activities that he carried out in the late fifteenth century informed the reforms. During such times, it was evident in the Roman Catholic Church that the pope had the powers to sale of penance letters to people following the fact that he was deficient of the authority to forgive sins. In those days, the priest was highly regarded more important than any other person. Therefore, anything that he did was highly regarded as of moral right and was subject to no rejection or question. In this regard, the Catholic Church considered priests more than other considered other people. Following the ever questionable issues noticed by Luther regarding the practice of the pope, Luther advocated for provision of the Bible to everyone to read for themselves. It is due to such ill beliefs and practice that forced Martin Luther to call an end to such practices. He gained many follow ers in various countries by inspiring many religious reformers to break away from the Catholic Church and develop their own ideas. ... The reformations led to various religious wars that was termed the Thirty Years War. Christians believe in the ability of God to forgive sins since he has the power to do so. However, the notion that a person can influence God to forgive another is misleading. It is the idea of forgiveness of sins as well as the massive power accorded to the pope that led to the call to reformation. Reformation is an important aspect of human life. It is of crucial importance to highlight that different reformation always follow quests of justice with regards to certain matters that affect humanity. As such, people may always engage in protests with the hope of correcting a wrong where necessary. Such issues that always bring notable protests that mark the beginnings of reformations always arise from several sources. A major factor that may push for reformation may involve political factors. This may be evident where certain issues are considered oppressive to the general wellbeing of humanity. In ad dition, several protests championing for reforms may follow differences in religious views. As such, several religious societies may collude and strongly oppose a wrongdoing that may be evident in the society. Major reformations in history came with regards to the Roman Catholic church. The church in earlier days had several provisions and guidelines hat majority of followers considered oppressive. Such did not marry well with their beliefs and the faith they had in Christianity. Majority of such issues were being steered forth by the people of high ranks in the church. Such issues were considered oppressive to the faith and beliefs that were maintained by the faithful. This brought forth major reforms in

The Maasai Tribe Research Paper Example | Topics and Well Written Essays - 1000 words

The Maasai Tribe - Research Paper Example While in European culture, a house is spacious and is furnished with a whole range of furniture including wall units, tables, sofa sets, entertainment systems and modern utensils, the Maasai hut is small and scantily furnished (Spearand Waller, 1993). Lemalian’s hut has animal skins and hides that serve as the sitting mats. Furniture do not matter much to the Maasai, all they care about is their livestock. The Maasai believe that Ngai handed over the livestock to the Maasai ancestors. Wealth is measured based on the size of the herds of cattle that an individual owns in the Maasai culture. The Maasai believe that it is okay to invade and take away cattle from their neighbors (Spearand Waller, 1993), something that is unacceptable in European culture. This is because they believe that cattle are given to them by their god. Measurement of wealth in European culture quite much differs from the Maasai’s perception. Europeans measure wealth in terms of money and a wide range of assets. In stead of stealing from other communities, Europeans believe in hard work and entrepreneurship. Carola, a Swiss woman no wonder values her car and tries to create more wealth by establishing shop in the village. Female Circumcision There is a great contrast between the Maasai and Swedish culture in respect of the fact that the latter do not practice female circumcision even as the former embraces it without question. Women are forced, against their wishes, to undergo circumcision as is presented in Rohrbach’s (2005) The White Maasai. The age-old cultural practice greatly frustrates Carola who hates to be involved in it. Every woman in the Maasai community is expected to undergo circumcision. The ritual is conducted as an initiation to adulthood, the uncircumcised being considered children irrespective of their age and unfit for marriage (Spearand Waller, 1993). The practice is done using crude tools and is most painful an experience. Carola being a Swiss woman a nd already married without being circumcised is viewed as weak and unfit for praise in the community in spite of her hard work. Appreciating the women’s suffering during circumcision, she tries to make the community understand that subjecting women to such suffering is completely unwarranted. Her please land on deaf years, as circumcision roots back to prehistoric times according to the communities’ elders. Women’s and Men’s Duties Women and girls in Maasai community have a number of duties. Some of the duties include constructing the manyattas and huts, milking, fetching water and firewood, and harvesting calabashes and gourds according to (Spearand Waller, 1993). They also clean the gourds and decorate them using beads and leather. Men on the other hand have the main responsibility of herding livestock. Men are nurtured by women and greatly revered (Spencer, 2003). The girls and women are expected to remain submissive to their male counterparts and in f act have no say in the community’s activities. Women are expected to serve their husbands and other males even when it hurts in the Maasai community (Spencer, 2003). In fact, men are preferred to women in the Maasai community, not like in the Swedish culture where boys and girls are equally appreciated. This can be seen when Carola is forced to employ the chief’s lazy nephew in her shop. The uneducated boy has to be

Contribution for Canadian Identity Essay Example for Free

Contribution for Canadian Identity Essay Throughout history, Canadian aboriginals have not been recognized for their contribution, sacrifices, and involvement in Canadian war efforts. During the First and Second World Wars, many aboriginals enlisted themselves in the services for the Canadian Armed Forces. In World War I, aboriginal soldiers like Corporal (Cpl). Francis Pegahmagabow and Henry Norwest helped advance the Canadian identity with their skills and bravery in Canadian fought battles. Tommy Prince in World War II worked hard to further maintain the Canadian identity. Aboriginal soldiers courage, sacrifices, and accomplishments further developed Canadian identity in World War I and World War II. Aboriginal, Corporal (Cpl) Francis Pegahmagabow contributed his brave actions for the development of the Canadian identity. It was during his first year on the Western Front that Pegahmagabow became one of the first Canadians to be awarded the Military Medal (MM). He received his MM for his service as a messenger in battles such the Battle of Ypres. Pegahmagabow was a messenger from February 1915 to February 1916; he â€Å"carried messages with great bravery and success during the whole of the actions at Ypres, Festubert and Givenchy.† [1] The bravery of Pegahmagabow resulted in the halt of the German advance. The defeat of the Germans was important in Canadian history because, the world now saw Canada as an independent nation that could unite as one to fight for their rights and freedom. Pegahmagabow was important because his job of delivering messages allowed access to information about the German advance which in turn resulted in a Canadian victory. This victory gave the Ca nadians an independent identity. At the Battle of Passchendaele, Pegahmagabow added the first bar to his MM for his work of running across the land through the tough war conditions to bring back valuable information for his unit. The information Pegahmagabow provided resulted in â€Å"the success of the attack and saving valuable time in consolidating.† [2] The courage of the aboriginal soldier Cpl. Pegahmagabow and his excellent work contributed to the success of the Canadians capturing the Passchendaele Ridge. The victory of the battle of Passchendaele was vital in the development of the Canadian identity because the British Army had previously tried to capture the Passchendaele Ridge for three months but had not succeeded. The Canadians captured the ridge mainly because of the support and the contribution of such soldiers like Pegahmagabow, and therefore Canadians accomplished goals that other countries had failed to do. During Pegahmagabow’s service in the Canadian Armed Forces Cpl. Pegahmagabow â€Å"captured 300 soldiers and shot 378.† [3] As a result of his achievements, Pegahmagabow served as a catalyst for Canada to be able to have a presence on a global scale. Cpl. Pegahmagabow was also a skilled marksmanship, which allowed him to succeed at the battlefront. Applying these skills resulted in a high number of casualties on the German side which, identified him as a valuable soldier. This was a great advantage for the Canadian side as the strength of the enemy forces was weakened, therefore Canadians were a step closer to wining the war. This achievement by an aboriginal soldier further contributed to the Canadian identity. Henry Norwest, another aboriginal, contributed to the development of the Canadian identity by utilizing his fine skills in sniping. Norwest was given his first MM after the capture of the Pimple peak on Vimy Ridge because, Norwest showed â€Å"great bravery, skill and initiative in sniping the enemy after the capture of the Pimple.† [4] The sniping skills Norwest possessed led to the Canadians capturing the peak on Vimy Ridge. Killing the enemy after the capture of the Pimple peak was important because, the skillful aboriginal saved a great number of Canadian soldiers. This battle was also of great significance in Canadian history, as Canadians, once again proved to the world that they are a capable, strong nation that that can overcome obstacles regardless of the circumstances or previous failed attempts. On the other hand, with the skills of aboriginal soldiers like Norwest, the Canadians were able to conquer the Pimple. Norwest had all the essential skills a sniper needed to be successful. Norwest had â€Å"excellent marksmanship, an ability to keep perfectly still for very long periods and superb camouflage techniques.†[5] These skills made Norwest a lethal Canadian aboriginal sniper. Being a lethal sniper, Norwest was crucial for the development in the Canadian identity. By camouflaging, Norwest deceived the enemy and hence sniped them. The contribution of this aboriginal soldier gave Canadians the identity as strategic planners. Norwest was a skilled and fatal sniper because he â€Å"achieved a sniping record of 115 fatal shots.† [6] Norwest shot down many enemy soldiers and as a result, this reduced the number of enemies to fight. By reducing the number of enemies, Norwest also enabled the Canadians to be another step closer to winning the war. Canadians proved that they are a mighty, powerful and strong army because of Canadian aboriginal soldiers such as Norwest, who shot down many enemy soldiers efficiently. In the Second world war, aboriginal soldier Tommy Prince’s brave actions and unique ability, led to the further enhancement of the Canadian identity. In 1944 in Italy, Tommy Prince showed his bravery while spying on a German camp. While he was reporting the German activity, his communication line was damaged but, â€Å"[b]y pretending to tie his shoes, he successfully repaired the break in full view of the German soldiers.†[7] Prince’s utmost bravery led to the destruction of four German tanks, which were shooting at the Allied forces. Prince risked his life to fulfill his duty as a spy. This act of the aboriginal soldiers bravery was pivotal for the development of the Canadian identity. Canadians proved that they are risk takers and are capable of fulfilling their duty with bravery. King George VI decorated Tommy Prince with the Silver Star and ribbon, an American honour because Prince â€Å"occupied new heights and successfully wiped out the enemy encampment area† [8] in the summer of 1944 for going behind enemy lines and locating a German camp. Tommy Prince located the camp and then with his brigade, captured more than 1000 German soldiers. This technique of locating the German camp led to the reduction in the number of German soldiers. This commendable mission carried out by aboriginal soldier, Prince, was essential for the development for the Canadian identity. This mission was significant because the world saw Canadians as a strong nation that has a strong military capable of destruction of the enemies. Tommy Prince had skills which allowed him to be a part of the special airborne force with â€Å"1600 of the toughest men to be found in Canada and the United States.† [9] Tommy Prince possessed essential paratrooper skills. He possessed the skills of landing and crawling on his belly, with the swiftness of a snake. These skills made Prince a successful paratrooper. The aboriginal soldier applied his exemplary skills at the battle front to further enrich the Canadian identity. Soldiers such as Prince were symbols to represent the Canadians as tactful and skillful warriors. During the First and the Second World Wars, many aboriginal Canadians volunteered for the Canadian Armed Forces and contributed in the development of the Canadian identity. With the unique and effective skills of Francis Pegahmagabow and Henry Norwest the Canadian identity was enhanced. Tommy Prince’s courage and dedication for his nation helped Canada gain a military reputation throughout the world. The contribution, sacrifices, and involvement of aboriginals should not be forgotten because aboriginal soldiers were important for the enrichment of the Canadian identity. Works Cited â€Å"Prince of the Brigade,† Canadian Government Site. Web. 28 April 2011 â€Å"Sharpshooter: Henry Louis Norwest,† Canadian Government Site. Web. 3 May 2011 â€Å"Treasures Gallery Francis Pegahmagabow’s Medals†, Canadian Museum of Civilization. Web.2 May 2011 Gaffen, Fred. Forgotten Soldiers, 1985 Penticton, B.C.: Theytus Books. Print Livesey, Robert, and A. G. Smith. The Great War. 2006 Markham, Ont.: Fitzhenry Whiteside. Print Lloyd, Dohla. â€Å"Thomas Prince: Canadas Forgotten Aboriginal War Hero.† First Nations Drum Canada’s National Native Newspaper, September 2002. Article. â€Å"Henry Norwest,† University of Calgary. Web. 29 April 2011 A Peaceful Man Veterans Affairs Canada. Veterans Affairs Canada. Web. 27 April 2011 Wheeler, Victor W. The 50th Battalion in No Mans Land, 2000, Ottawa, Ont.: CEF Books. Print [1] Veterans Affairs Canada, A Peaceful Man Veterans Affairs Canada., last modified 2011-02-23, http:/www.veterans.gc.ca/eng/sub.cfm?source=history/other/native/peaceful [2] Canadian Museum of Civilization, â€Å"Treasures Gallery Francis Pegahmagabow’s Medals†, last modified 2010-05-27, http://www.civilization.ca/cmc/exhibitions/tresors/treasure/280eng.shtml [3] Livesey, Robert, and A. G. Smith. The Great War . Markham, Ont.: Fitzhenry Whiteside, 2006, 84 [4] University of Calgary â€Å"Henry Norwest,† last modified 2010, http://library.ucalgary.ca/node/599 [5] Canadian Government Site. â€Å"Sharpshooter: Henry Louis Norwest,† Date Created: 1996-12-22, Date Modified: 2006-12-15, http://www.veterans.gc.ca/eng/sub.cfm?source=history/other/native/norwest [6] Wheeler, Victor W. The 50th Battalion in No Mans Land, Ottawa, Ont.: CEF Books, 2000, 283 [7] Gaffen, Fred. Forgotten Soldiers, Penticton, B.C.: Theytus Books, 1985, 56 [8] Canadian Government Site. â€Å"Prince of the Brigade,† Date Created: 1996-12-22, Date Modified: 2006-12-15, http://www.veterans.gc.ca/eng/sub.cfm?source=history/other/native/prince [9] Lloyd, Dohla. â€Å"Thomas Prince: Canadas Forgotten Aboriginal War Hero.† First Nations Drum Canada’s National Native Newspaper, September 2002.

Internal Traceability And External Traceability

Internal Traceability And External Traceability Traceability itself does not make food safe. However it is a risk management tool whenever a food safety problem is concerned. Past experiences have shown that the operation of food or feed market can be jeopardized when it is impossible to trace food or feed. Seafood is a highly perishable food item, increasingly globally traded and many particular conditions have to be taken into account (Schrà ¶der, U. 2008). Therefore a comprehensive system of traceability is targeted to avoid unnecessary wider disruption in food business. According to ISO 8402:1994, traceability is defines as the ability to trace the history, application or location of an entity by means of recoded identification. Starting from 2002, all fishery products in European Union must be labeled with commercial designation of the species, the production method and the catch area or production location according to traceability Requirements for Fish (Regulation EC/2065/2001). E.U. General Food Law Regulation 178/2002 (Article 3) mentioned that traceability means the ability trace and follow a food, feed, food producing animal or substance intended to be, or expected to be incorporated into a food or feed through all stages of production, processing and distribution. Traceability is mentioned in the Food Hygiene Regulation 2009 (Regulation 10) that it should be identified as one step back from where the food came and one step forward where the food went at any specified stage in the food chain 80.5% of fishery production in Malaysia is captured whereas 94.4% of seafood in European Union is capture fisheries. Marine fish landing in Malaysia has been quit consistent around 1300 tonnes per annum (Buku Perangkaan Perikanan Tahunan, 2009; Fisheries statistic, 2011). However, there is a trend of dropping in the capture of fishery products in the European Union from 7253 tonnes in 1998 to 5148 in 2008. Hence, European Union tends to import more fish and has stringent rules and regulations on the import of seafood products. Traceability procedure may seem to be lengthy but its importance and benefits outweigh its all. The main purpose of traceability is to improve safety and quality control and this could boost import potential, market access and lead to better business management and efficiency. In food safety issue, it not only safeguards against bioterrorism, but also enables immediate recall and withdrawal when a risk or hazard is identified. Besides that, it also provides a channel for transparent and fair trading between operators. Accurate information is provided to the public so that consumers will not be misled by inaccurate label and make informed purchasing decisions. Traceability records help control authorities to perform better risk assessment (Regulation (EC) No. 178/2002 (Article 18)). Traceability also helps to increase ones market share or product value. Its importance in the implication of sustainable fishing may be unseen by the society. With traceability record, seafood business ope rators cannot make false claims and we can get rid of the false perception of plentiful seafood supply in the marine ecosystem. 2.0 Internal Traceability and External Traceability Generally, traceability can be divided into two types, which is the internal traceability and external or chain traceability. Internal traceability is the recordkeeping of a product within a particular operation, company or production facility. It relates the data about raw materials and processes to the final product before it is delivered. Many seafood processing companies have effective internal traceability systems as part of their HACCP based quality assurance systems. Internal traceability is aimed at productivity improvement and cost reduction within a production unit such as fish plant. This type of record keeping is already required throughout the seafood industry as it is essential for keeping track of inventory, purchasing and other in house accounting. External traceability refers to traceability the product outside of a business entity, in the entire supply chain. It is between companies and countries and depends on the presence of internal traceability of each entity. Therefore it is a challenge that requires the cooperation of all operators in the supply chain from farm to table. For instances, external traceability allows the tracking of a product and attributes of that product through the successive stages of the distribution chain such as from boat or fish farm to table. One step back and one step forward approach is the simplest model of external traceability. It comprises the capability to track the movement of the product forward through the supply chain to understand where it has gone, what it has gone into and what it has come into contact with. Besides, it enables to trace a product back to understand the custody chain of product, components and ingredients. Under this system, each partner in the supply chain is respons ible to record input and output data but not for information which may be several steps ahead or behind in the supply chain (Can-Trace, 2007). Tracing upstream means looking back along the supply chain towards the harvester or producer steps. Downstream looks forward towards distribution and consumption. External traceability makes use of a set of tools that aids in traceability such as identifiers, carriers (Bar code and RFIDs) and readers. As seafood supply chains become longer and convulated, there is raising demand for external traceability data by both regulators and consumers. Both internal and external traceability system had been used in European Union (EU) and Malaysia. They are used to achieve different purposes or objectives such as for food safety regulatory requirements or to ensure quality and other contractual requirements. Besides a well-developed technological infrastructure, the speed of trace-back and trace-forward (traceability) is influenced by well-functioning and well-organized competent authorities (CAs). Legistlation and the accuracy, efficiency of data exchanges and controls are vital to the functioning of the CAs. The Malaysia food safety system is characterized by its complexity and diversity with different authority entrusted with the task of ensuring food safety at different stages of the food chain such as Ministry Of Health (MOH), Department Of Fisheries (DOF) and Fishery Development Authority Of Malaysia (LKIM). C:[emailprotected] traceability systemexternal and internal.jpg Figure 1: External versus internal traceability. (Source: Petersen and Green, 2007) 3.0 Fishing Scenario in Malaysia: What Causes Malaysia to Change? The introduction of import conditions for seafood and other fishery products by European Union (EU) in year 2002 had been a wakeup call for the Malaysian authorities. In year 2005, the Directorate General of health and Consumers (D.G. Sanco) visited Malaysia after the harmonization of the EU members import condition. Among the main problems identified were (Shahridan and Nagalingam, 2011): No specific legislation was in place to ensure that fishing vessels and landings sites are in line with EU standards, No generic approval of a farm for export, those who wish to export must register with the Animal Health Quarantine Centre of the Department of Fisheries, Laboratories involved in testing were not adequately equipped and staff were not knowledgeable enough, The HACCP programme was not a prerequisite for an establishment to be proposed for the EU export list, and There was a need to implement minimum hygiene standards in processing plants, fishing vessels and landing sites. After the findings, recommendations were made to improve the situation by the next visit in 2008. In year 2008, D.G Sanco found that most of issues from the previous visit have not been addressed and concluded that all official controls put in place by the Malaysian competent authority were not equivalent to the EU requirements for import of live fish and finished products. Therefore, EU contemplated to impose a ban, which would then be gazette into a law which would be harder to reverse. This lead the Malaysian competent authority to immediately impose an unilateral export ban to the EU (Shahridan and Nagalingam, 2011). The impact of unilateral EU export ban caused huge lost to the seafood and fishery products industries and the government. Forty-five processing establishments and one freezer vessel lost their licenses or EU numbers to export to the EU immediately. Processing plants that had their shipment ready for EU and also in process had to appeal for a gestation period to fulfill those orders. The ready stock for the upcoming EU festive seasons had to be reprocessed and repacked for other countries. Half of the processing plants in the country shut down and many lost their jobs overnight (Shahridan and Nagalingam, 2011). Several improvements were implemented to meet the EU requirements. New regulations were enacted (Table 1) and the official controls put in place by the Malaysian competent authorities were reorganized (Figure 2). Details regarding traceability were discussed in detailed in the next subtopic. Table 1: New regulations enacted to improve the food safety regulations. Regulation Content Food Hygiene Regulation 2009 Health certificates need to be issued for all relevant parties involved in finished product heading for the EU. Fisheries Regulations 2009 Fishing vessels and aquaculture farms have to get quality control certification for seafood that would be processed into finished product for the EU. Lembaga Kemajuan Ikan Malaysia Regulations 2010 Hygiene and recognition of fish landing sites approved for raw material heading to the EU. MOH DOF LKIM Central competent authority Directly responsible for public health in this matter. Controls of potable water supply Competent authority directly responsible for animal health matters in this area. Competent authority for issuing the license that allows a company to carry out the activity of import/export of live fish or final product (fishing vessels). MOH DOF LKIM Middlemen/ Transporters Processing plants Sources of imported raw material Water and ice sources Aquaculture farms Fishing vessels Landing sites MOH: Ministry of Health DOF: Department Of Fisheries LKIM: Fishery Development Authority Of Malaysia Figure 2: Reorganization and detailed description of competent authorities framework. (Source: Shahridan and Nagalingam, 2011) Improvements 4.0 Chain Traceability The ability to connect incoming and outgoing goods or one-step backward and one-step forward is a prerequisite for chain traceability to show the relationship between business partners. This requires that the business partners are known to each other and able to cooperate to successfully create traceability graph. This graph is a representation of elements and relationships consisting of knowledge about a traceable unit represented as a directed graph of trace events and relationships to resources, actors and other traceable units (Tracefish, 2009). Before establishing chain traceability, one must decide on what system, method and tracing tool to be used to identify, mark and label his products. It is also necessary to be able to define business partners that are involved in the traceability. The partners should be divided into the following categories which are: suppliers (producers of raw materials, ingredients, finished products and packaging), customers (retailers) and transporters. Types of traceability system and the food supply chain will be further discussed below. 4.1 Paper-based and electronic systems Identification, marking and labelling Paper based system and electronic system are examples of traceability system used throughout the food supply chain. The purpose of both systems is to provide information, recording and linking of the particular food from farm to fork. Most traceability system adopted by companies utilizes the mixture of paper and electronic systems. The key factor in determining the type of traceability system depends on the size of the company. In both European Union (EU) and Malaysian perspectives, there is no definite and singular system to be employed throughout the food supply chain. In EU General Food Law, Article 18 states that the system must simply guarantee a link supplier-product and a link customer-product which allows providing the essential information to the competent authorities upon their request. The same goes for the Malaysia, whereby Regulation 10 in Food Hygiene Regulation 2009 states that a food traceability system shall be provided to be able to identify one step back and one step forward at any specified stage from production to distribution. Although there are differences in approaching traceability and major structural differences between the chains for different types of fish, products and varies among countries, there is also a degree of commonality in information requirements by the respective law and regulations. These information requirements can be categorized as (Tracefish, 2009): Each food business has to collect and record information and make it available to the competent authorities upon request and to other food business operators for the purpose of product withdrawal or recall. Information on the nature of the food and the operations involved is required for particular purposes and must be available to the appropriate authorities. Commercially desirable information on the nature of the food and the operations can be requested by food business for reasons such as, Good Manufacturing Practice (GMP), ethical, environmental, quality assurance records, raw material or product standards and specifications. Paper traceability system is widespread and is the oldest system used throughout the supply chain. Most companies in both EU and Malaysian, who are making small profit and producing limited quantity of products, utilise this system as it is cheap and changes can be easily made. However, its disadvantages are manually intensive, reliant on correct procedural operations, trace-back of information is time consuming and difficult and records are not easily reviewed. A paper traceability system also requires a lot of storage space. Electronic traceability consists of bar code systems and Radio Frequency Identification (RFID) systems. Bar code systems are widely used and are well established in the food industry in both EU and Malaysia. It is inexpensive to implement and use. EAN.UCC system (European Article Number and Uniform Code Council) are the most widely used across EU. The more recent RFID technology uses tags that send identification codes electronically to a receiver when passing through a reading area. RFID identifiers consist of a surface/chip, which can be attached onto or implanted into any surface to provide encoded information of identity. One of the major advantage of RFID is that it is able to scan the whole pallet in seconds while passing through a reader area as many tags can be read simultaneously even when not in-line of sight which is the disadvantage of bar codes. However, RFID is less widely used technology in EU when compared to bar code technology as it is expensive. Thus far, the usage of RFID technology in Malaysia has not been introduced in tracking seafood product. However, RFID technology had been introduced in government-run livestock tracking programme which is funded by the veterinary Department of Malaysias Ministry of Agriculture and Agro-based industries to control disease outbreaks among livestock (RFIDNews, 2009). One major advantage of electronic traceability systems is their ability to handle large amounts of information in a precise manner. Records and reports regarding traceability can be retraced in a short amount of time. Figure 2: Example of bar code (left) and RFID tag (right). In EU, all establishments handling food of animal origin must be approved by the national authority. Establishments here included abattoirs/slaughterhouses, cutting plants, processors etc. All foods produced by the approved establishments must carry an EU identification mark, indicating the approval number. Under Regulation EC 1907/90, identification marks are required for all other products of animal origin except for eggs. This legislation came into force in January 1, 2006 to ensure traceability for products of animal origin. The mark must be in oval shape, legible, indelible and clearly visible for inspection. The first part of the approval number is a two-letter national code (UK for United Kingdom), indicating the country in which the food was produced, followed by a site-specific approval number and ending with the abbreviation (EC) for European Commission (Reily, 2009). This kind of regulation however is not implemented in Malaysia. C:[emailprotected] traceability systemEUeuidentificationmark.jpg Figure 3: EU identification mark comprising country code (UK), establishment code (AZ020), European Commission indication (EC). 4.2 Traceability in fish catching In both EU and in Malaysia, information on vessel name, fishing trip number, time of catch, quantity in haul, batch size, landing area and fishing area are required to be recorded. The method of record keeping could be paper or electronic, depending on individual company. The only difference between EU and Malaysia is that the existence of a central database system for foods in EU (TraceFood) for tracking the movement of products. This allows information to be recorded and registered in each link. In Malaysia, information is managed manually; each organization has their own way of keeping and transferring information. In EU nations, fish are sorted on board according to species and iced in boxes. Each box is labeled with information on fish species, catch, date, vessel name or number and a unique box number, readable as ordinary numbers and in the form of a bar code. The information is registered in a computer onboard the vessel and the data are transmitted via a mobile phone to a computer at the next step in the chain, the collector. This enables the collector to receive all information from the vessel before it enters the harbor. At the collector, each specied of fish is sorted according to size, keeping the fish from each catch date separated to enable fish to be traced according to the same vessel with the same catch date. At the collectors stage, information about the collector name, fish size/weight and a new box number registered at the computer adding this new information to the database (Frederiksen and Gram, 2004). This kind of technology is not implemented in Malaysia due to its high im plementation cost and training cost to the fishermen. Nevertheless, ongoing effort is being conducted by the Malaysian authorities to improve the traceability in both fish catching and aquaculture farms. The introduction of import conditions for seafood and other fishery products by EU in year 2002 was a wakeup call to Malaysian authorities. To enforce traceability in fish catching, all fishermen need to get comply regulations in Fisheries Act 1985 :(i) Fishing license (ii) Fishing vessel permit/license (iii) Permanent marking of ID on fishing vessel. In aquaculture farms, Malaysian Aquaculture Farm Certification Scheme (SPLAM) was introduced which incorporated traceability principles. SPLAM is managed by Department Of Fisheries (DOF) which emphasizes in the implementation of HACCP at source. It is a voluntary scheme to encourage Good Aquaculture Practice to ensure the safety, quality, consistency and competitiveness of the products based on criteria, guidelines and standards determined by DOF. Aquaculture entrepreneurs have to fulfil c ertain requirements and criteria set by the DOF Malaysia, make an application, undergo a review audit and final approval before their farm can be awarded the certificate and logo (Department of Fisheries Malaysia, 2011). 4.3 Traceability in fish processing plant The information generated from the stage of fish being catches on vessel until reaches the end consumer are transmitted from one link to the next unit. In fish processing plant, the raw material received to be processed from its own fishing vessels. The information that may obtain from catching and from production stage are shown in the Table 2. The freshness of fish and fishery products are important along the processing as these products are perishable commodity. It needs to be evaluated frequently. There are several evaluation methods could be chosen from, which included microbiological methods, biochemical and chemical methods, physical methods as well as sensory methods. Table 2: Information registered or generated in fish processing stage. Information from catching Information from production Vessel name Fishing trip number Fishing area Fish species Units per catching day Condition of fish Weight of fish Ratio of ice to fish Other parameters Name of product Origin of raw material Plant number Authorisation number (especially for EU perspective) Product number or code Production date or lot number Best before date Product weight Temperature Quality and processing parameters Sensory evaluation results Microbiological results In Europe, since the European Union (EU) Regulation 178/2002 requires mandatory traceability for all food and feed products in EU countries, there is a comprehensive and complete traceability system implemented in the region. In the fish processing plant, several batches of raw materials may be processed into different finished product in one day. Different batches of raw materials came from different vessels, and graded mechanically. The graded raw materials will be distributed into different containers or tanks according to size. Each container labelled with a grade ID. These graded fishes are ready to be processed, which is also known as in-feed batches. The in-feed batch ID carries the information which able to be tracked back from final product. The information are carried between links of batch number, grade ID and in-feed batch ID, or even final products. The processing manufacturers must also able to identify whom they provide their products to. For Malaysia perspective, the traceability in fish processing plant is adopted from ISO 22005, Hazard Analysis and Critical Control Point (HACCP), Good Manufacturing Practice (GMP) and Sanitation Standard Operating Procedures (SSOP). ISO 22005 described a traceability system is influenced by regulations, product characteristics and customer expectations within a feed and food chain. The manufacture company should identify the product or ingredients used, the raw materials suppliers and finished products customers, flows of materials, manufacturing process history and other related information. These information shall be recorded as documentation for traceability data. Hazard Analysis and Critical Control Point (HACCP) is aimed to determine whether there is any food safety hazards that are likely to occur on the fish and fishery product processed through the analysis and control of biological, chemical and physical hazards from the raw material, to processing, distribution and consumption of the finished product. At the same time, the hazard analysis is to identify possible preventive steps that may be applied to control those hazards. The general records that required to make included name and location of the processor or importer, date and time of the activity that record reflects, signature or initials of the person performing the operation and identity of the product and its production code. These records should be done at the time that it is observed. All records as well as all plans and procedures required should be available for official review and copying at reasonable time periods, usually 1 year from the processing date for refrigerated p roducts and 2 years for frozen, preserved or shelf-stable products. Good Manufacturing Practice (GMP) certification scheme aimed to assist manufactures of food products and food related products to provide assurance to consumers that the products are manufactured in a hygienic manner and the best practices in manufacturing accordingly. GMP is one of the pre-requisite programmes (PRP) required to established prior implementation of HACCP. Records are made along the manufacture process show all the steps required by the defined procedures and instructions were taken to achieve the expected quantity and quality. The documentation may divide into quality manual, operating procedures and support documentation. Support documentation will be the significant element for traceability system. It records how the manufacture company carries out and details of their processing process on materials, procedures, operations and finished products. These records may enable the complete manufacture process of a batch to be traced are retained in a comprehensible and ac cessible form. Meanwhile, Sanitation Standard Operating Procedures (SSOP) emphasize on the sanitation aspect for a fictional seafood company processing a cooked ready-to-eat seafood product. There are several steps in this operating procedure and several records had been made accordingly. Daily Sanitation Control Record is the main document that used in seafood processing monitoring, such as in safety of processing water and ice, condition and cleanliness of food contact surfaces (included utensils, gloves and outer garments), prevention of cross-contamination, protection of food, food-packaging material and food-contact surfaces from adulteration, labelling, storage, employees health and hygiene, toilet facilities as well as pest control. Other documents are included municipal water bill and periodic sanitation record, building plumbing inspection report and periodic sanitation control record. These records will be reviewed and kept on file for two years. 4.4 Traceability during Fish and Seafood Products Transportation and Storage In EU perspective, information needed to be kept during fish transportation and storage includes the name and address of supplier, quantity, batch number and the nature of the supplied fish and seafood products. Other information such as areas and dates of harvesting, location and the date of processing and packaging are also necessary. A more detailed description of the products is recommended such as pre-packed or bulk products, processed or raw fish and seafood products. The conditions of the transportation means should be recorded specifically. This includes the temperature, humidity and the atmosphere of the transport vehicles, length and conditions of handling and also the duration of transportation and storage. The location where the products are stored and the date by which the products should be used are needed to be recorded. Meanwhile, the name and address of the customer (wholesaler or retailer), quantity, batch number and the nature of the fish and seafood products that were delivered to the customer and the date of transaction or delivery should also be recorded. Whereas in Malaysia, basic information such as the name and address of the supplier, quantity and batch number are recorded. Registration and validation of the cold chain maintenance is required. Record keeping of the temperature and time control, GMP records such as the personnel and sanitation is also required. In general, the information recorded in the transportation in Malaysia is similar to the information recorded in EU. 4.5 Traceability in Retailer The record keeping of retailer in EU and Malaysia shares the commonality. The retailer should have the record on the information of the producers name, product name and quantity, pallet number, carriers name, shipment number and also wholesalers name and address. RFID system and bar code can be used upon the arrival of the products and these systems aid in the traceability of the food products. Besides, the temperature and hygiene of storage conditions of the products upon receiving; date and places of arrival should also be recorded. Types of boxes or container used and the weight of the fish and seafood products should also be recorded. In addition, the retailer should have the record on the origin of the products. In general, the commercial documents for these highly perishable products are usually kept for the period of 6 months after the manufactured date or delivery. The legislation of handling and processing of fish and fish products for export to EU are controlled by the Fisheries (Quality Control of Fish for Export to the European Union) Regulations 2009 under Fisheries Act 1985 together Food Export (Issuance of Health Certificate for Export of Fish and Fish Products to the European Union) Regulations 2009 and Food Hygiene Regulations 2009. 4.6 Information available to customers It is important that there is information available about the seafood products sell in the market for consumers. This is to enhance consumer confidence and by confirming the foods that they consume are safe as well as free from any contamination or diseases. Besides, it is also to strengthen the food safety by increase the effectiveness of product recall during the emergency case such as food poisoning. Information on traceability system enables consumers to avoid specific seafood easily due to the allergenicity, food intolerance or even lifestyle choice (ICTSD. 2006). For consumers, traceability system provides a more controllable condition in food chain which meant to deliver a safer and higher quality of food. Thus, traceability system may be an effective system that provides information about the whole process of product, from the production to the distribution among consumers by providing the consumers information of the origin for that particular product and give consumers a gr eater choice in deciding whether to buy or not. Basic information such as species of seafood product, origin of product and suppliers is needed on the package of products as well as Halal certification/ authentication especially in country like Malaysia. With this information, consumers will feel safer in that they will be able to see the detailed information about the origin country and also the farm of the seafood products. Due to the undeveloped and inappropriate management of traceability system, Malaysia is still practicing conventional and manual record keeping. Thus, more detailed information about the product is not available to customers in the market. In developed countries like EU, there are tools to identify the trade and logistics items such as EAN.UCC system. Every item will be given one unique number, and the number will give identity to the products and consists of information concerning the products. Besides, it is capable in providing the locations where the products are assigned and ensure the efficient flow of products. Through the system, information related to the products can be passed from one stage to another until to the end, which is to the consumers. The information available to consumers are such as fish species (Trade/ Latin name), catching area, catching date, production me

Defining And Measuring Poverty Sociology Essay

Defining And Measuring Poverty Sociology Essay In this essay I intend to define poverty, explain definitions and measurements of poverty absolute and relative. I will identify groups experiencing poverty, social exclusion and discrimination. I will then discuss the New Right and Social Democrat explanations for poverty, and assess their weakness and strengths. Poverty is about a lack of economic, social, physical, environmental, cultural and political resources that prevent people of all ages from fulfilling their potential. There is, however, not just a only single definition of poverty. The term can be split into two views that are, absolute poverty and relative poverty. Despite the introduction of housing and education acts and other legislation to improve standards of living, poverty is still a reality.   In society today there are still many who have little to sustain their everyday existence, and who survive well below the poverty line.   The arguments surrounding the definition of poverty centre on the two concepts of absolute poverty and relative poverty.   Absolute Poverty is the inability of a citizen to participate fully in the economic terms in the society in which he lives, also is experiencing lack of food, shelter clothing, healthcare care to survive. In many countries, absolute poverty is common people who face absolu te poverty have short life expectancy, poor nutrition and high levels of infant mortality. Continents like, Africa, Asia, and South American are more likely to experience this type of poverty, this may occur because of a complete lack of resources, or unequal distribution of wealth. Relative poverty is measured on poor standards of living relative to the rest of the society. The lack of access to many of the goods and services expected by the rest of the contemporary society. E.g. afford holidays this leads to social exclusion and damaging individuals and families in relative poverty. Relative poverty is used in Britain because in a rich country such this, there should be certain minimum standards below, that no one should be. The British society is becoming more richer ,norms changes and the levels of income and resources that are considerate to be adequate rises , for instance if poor citizens can keep up with the growth in average incomes, they will become more excluded from the opportunities that the rest of the society enjoy. If there is a large numbers of people who fall below the minimum standards, then they are excluded from ordinary patterns. The strength of this approach is that advocate a poverty line which moves in response to changing social expectations and living standards. Peter Townsend argued that income alone is not a satisfactory measure of poverty because households may have a variety of other resources at their disposal. Townsend work was criticised from those on the right, they argued that his research measure inequality rather than poverty, because they see inequality as inevitable, they that the concept of relative poverty in meaningless. Seebohm Rowntree devised a scale in 1901 to determine: the minimum necessities for the maintenance of merely physical efficiency .Rowntrees  measure from Stitt and Grant, 1993, explains the differences between two types of poverty.   Primary Poverty are families whose total incomes were insufficient to maintain physical efficiency and Secondary Poverty are families whose incomes would have been sufficient but for wasteful activity such as poor housekeeping, drunkenness and gambling.   Those who fell below this minimum level were said to be in poverty. This method of defining poverty is known as the budget standard approach, some of which are still in use today in defining poverty.  Ã‚   It is a measurement of absolute poverty, which is the most common way in which people visualise poverty.  Ã‚   In other words looking at what level of income is needed to provide a nutritionally adequate diet and other necessities of life.   This again can be and is debated. It is purely d own to personal perception and opinion upon the subject. This method provides a very clear definition, however it conceals the fact that the minimum level changes continually with time.   There are basically three current definitions of poverty in common usage: absolute poverty, relative poverty and social exclusion. Absolute poverty is defined as the lack of sufficient resources with which to keep body and soul together. Relative poverty defines income or resources in relation to the average. It is concerned with the absence of the material needs to participate fully in accepted daily life. Social exclusion is a new term used by the Government. The Prime Minister described social exclusion as a shorthand label for what can happen when individuals or areas suffer from a combination of linked problems such as unemployment, poor skills, low incomes, poor housing, high crime environments, bad health and family breakdown. The House of Commons Scottish Affairs Committee. However there are some critics say that absolute definitions of poverty have the merit of give fixed and universal definition which can be used for measuring and comparing poverty in all societies. They can also reveal changes in living standards in a society over time. Rowntree was been criticized by the fixed nature of absolute measurement. Some sociologists that support the relative definition of poverty argue that universal definitions not count since what count as poverty varies from time to time and place. They say that human needs cannot be objectively measured, based in measurement of human nutritional requirements in not possible. 2- physical needs are affected by age , sex, occupation and other social factors. 3- Necessities and essentials varies from time to time and place to place , human needs are culturally defined , reasonable standards of housing, diet, clothing in Britain are different from those in other societies and from Britain a hundreds years ago. In this ideol ogy poverty is relative, it is measured in relation to the standards of a society and place, it is not fixed because circumstances changes over time. The groups more likely to be in poverty are ethnic minorities, disabled, women , lone parents , older people, asylum seekers Ethnic minorities live in low income households, twice the rate for white people. Although they are variations by ethnic groups. Unemployment rates are higher among this group, black people are more likely to be in lows paid jobs. Also are disadvantaged by the way the social security system operates. These group is more concentrated in the inner London normally they are rehoused together in group causing mini ghettos, creating isolation, fear and violence and discrimination .Ethnic minorities such as asylum seekers are discriminated by society, and other groups from ethnic minorities through religion or culture. By the government policies, being refused citizenship, receiving lower payments than other families on benefits. Refugees could be considered by as a sub underclass, Murray. 1994:26. I totally agree with this citation because they live below the poverty line and the minimum standards that Britain says that no one should Governments accept responsibility for ensuring all citi zens receive a minimum income and have access to the highest possible provision in the fields of healthcare , housing education, and personal social services.( Deacon 2000,51) Lone parents also are discriminated specially lone women with children , in these group also can be included elderly women pensioners ,women are likely to experience pay inequalities , mens earning more, Blacks being labeled inferior compared to white men, women the weaker sex Hacker, 1972,51, to tackle this type of discrimination was introduced anti -discrimination acts , such as Race Relations Act (1976, 2000 amended), Sex Discrimination Act 1975 and Equal Pay Act 1970. The risk of poverty, inequality and social exclusion is not shared equally.   Some groups in society are more likely than others to find themselves in poverty. Children are at greater risk of poverty than adults in the UK and women are at greater risk than men.   To investigate poverty it is necessary to look at statistics compiled from various sources.   Whilst these statistics give some indication, it cannot completely show the poverty experienced by women and children. Despite compelling reasons, the importance of childhood poverty is not always recognised by policy makers.   They may need a policy that addresses the shorter-term situation whist policies aimed at longer-term changes are implemented. It is therefore not good enough to say that a policy will be beneficial in the long term.   Children who are growing up during that shorter-term period of lack of investment in primary health care or primary education, for example, will lose opportunities that they may not be able to regain later in life. Thus a generation may be facing to live in poverty. The New Right view about poverty is that the welfare state is responsible for causing poverty, Marsland (1996) argue that in a democratic, capitalist society wealth is created by those who are successful in business, and by others who innovate ,have entrepreneurial ideas and start new companies, people work for them , and generate income, they say entrepreneurs are motivated by money , and the government need to support them e.g. free market. They say that taxation should be low , by minimizing the size of government and by keeping expenditure low. Cutting on the provision of state benefits for those unemployed, in a indirect perspective the welfare state cause of poverty , is because discourages the efforts of entrepreneurs to start new companies which create jobs. Established companies pay higher taxes. In a direct point of view they blame the welfare state because they provide free health, financial support for those who dont want to work. People living in benefits increase the ta xes and there is a lost of productivity. They say that just some will be successful , inequality will always occur. The welfare state and the minimum wage protect exploitation from employers This approach was criticized because if they abolished the welfare state poverty was going to increase plus they saw poor people like lazy. Social Democrat view about poverty is that the welfare state is related to the 1940, Crosland (1956) argues that in any society, there will be groups in poverty , thought are not their fault some may be disabled, retired, unable to work because of childcare. Or crisis in the economy and not having enough jobs. For them the welfare state is responsible for these people and have to guarantee a decent standard of living then everyone in poverty is in need. By this the welfare state eliminates poverty with income provided by the state and paid out of general taxation. However the Third way criticized the saying that they kept the same welfare state like in 1940, and was failed to respond to the growth in single parenthood, and the change of women in society, single mothers remain in poverty trap, the state benefits they lost when they start to work, outweighed the income they received, then disempowered them to work. Plus the costs of welfare state increased higher expectations on health care, housing. However there will always exist poverty and inequality , the government will need to reform the welfare state , providing more professional courses given by the European Union , cut council tax, because I think that will make more people to going back to work. Instead of giving incentives for people to still waiting at home or in the bar waiting for the next payment.

African Art Essay examples -- argument essay

1. The pottery Seated Male Figure from Mali is an example of a non- frontal figure. This Sculpture displays a man sitting with his right leg bent and his left leg pulled up into his chest. He has his right arm over his heart and his left arm across his shoulder. There are many raised bumps on his body. His face id shifted slightly to the left and he appears to be concentrating. The caption explains that he is communicating with the gods.   Ã‚  Ã‚  Ã‚  Ã‚  2. The Orangun Eps Headdress from the Yoraba is a great example of a human figure with an entourage and a good display of hieratic scale. The ruler is sitting on a horse. Both he and th ehorse are greatly decorated in bright color clothing and the ruler is wearing a hat. In addition he is carrying a sword which is strapped to his arm. His entourage is amde up of numerous peolpe.Wives, children, musicains, messengers, soliders, and singers. this sculpture is a demostration of both social class and spirituality.   Ã‚  Ã‚  Ã‚  Ã‚  3. The Yoraba divination bowl of the mother and the child does have a patina. It is located on the babies entire body, the face of the mother and on her breast. The divination tray also has a patina around the rim on the carved faces of the Esu, the turtle, curled mud fish. and the curled snail.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  4. Many of the works in the gallery are made to display different qualities as a result they are not alwa...

The Cloning Debate :: Cloning Argumentative Persuasive Argument

The Cloning Debate      Ã‚  Ã‚  Ã‚   The first attempt in cloning was conducted in 1952 on a group of frogs. The experiment was a partial success.   The frog cells were cloned into other living frogs however, only one in every thousand developed normally , all of which were sterile. The rest of the frogs that survived grew to abnormally large sizes.  Ã‚   In 1993, scientist and director of the in vitro lab at George Washington University, Jerry Hall and associate Robert Stillman, reported the first ever successful cloning of human embryos.   It was the discovery of in- vitro fertilization in the 1940’s that began the pursuit to ease the suffering of infertile couples.   After years of research, scientists learned that "in a typical in-vitro procedure, doctors will insert three to five embryos in hopes that, at most, one or two will implant" (Elmer-Dewitt 38).   And that "a woman with only one embryo has about a 10% to 20% chance of getting pregnant through in-vitro fertilization.   If that embryo could be cloned and turned into three or four, thechances of a successful pregnancy would increase significantly"(Elmer- Dewitt 38).      Ã‚  Ã‚  Ã‚   The experiment the scientists performed is the equivalent of a mother producing twins.   The process has been practiced and almost perfected in livestock for the past ten years, and some scientists believe that it seems only logical that it would be the next step in in-vitro fertilization.   The procedure was remarkably simple.   Hall and Stillman "selected embryos that were abnormal because they came from eggs that had been fertilized by more than one sperm" (Elmer-Dewitt 38), because the embryos were defective, it would have been impossible for the scientist to actually clone another person.   They did however, split the embryos into separate cells, as a result creating separate and identical clones.   They began experimenting on seventeen of the defective embryos and "when one of those single-celled embryos divided   into two cell†¦the scientists quickly separated the cells, creating two different embryos with the same genetic information" (Elmer-Dewitt 38).   The cells are coated with a protective covering "called a zona pellucida, that is essential to development" (Elmer-Dewitt 38), which was stripped away and replaced with a gel-like substance made from seaweed that Hall had been experimenting with.   The scientists were able to produce forty-eight clones, all of which died within six days.   Other scientist have been quoted saying that although the experiment is fairly uncomplicated, it had not been tested before because of the moral and ethical issues surrounding an experiment such as this one.   Some people believe that aiding infertile couples is the only true benefit to cloning human embryos,

Communication and information handling

You should be able to complete this observation in the course of your normal duties as you implement a care plan. It may be best if the individual you choose to communicate with is someone you have not spent much time with before. You need to get the permission of the others involved for the assessor to observe you in your work tasks. As an alternative to your assessor, you may, with your assessor's agreement, arrange for an expert witness to observe and write an account of this observation. Your assessor will want to see you communicating with the individual, with your colleagues and with others, in the best way for them.Your assessor will also be looking out for: a) how you find out and meet the individual's needs, wishes and preferences in b) how you reduce barriers to communication c) how you check that your communication has been understood d) how you seek advice about communication e) how you demonstrate confidentiality when talking to your colleagues and others f) how you take into account the individual's preferences about their care plan and the likelihood of danger or harm arising from their choices Your assessor may ask you some follow-up questions about using a care plan and risks.When preparing for the professional discussion with your assessor you will need to consider how to seek advice, support and information about a range of topics including: effective communication confidentiality equality, diversity and inclusion partnership working and resolving conflicts. Your assessor will plan the content of your professional discussion and will advise you to help you to prepare beforehand. The professional discussion may cover more than this section of your Assessment Workbook.Discussion process The discussion process will offer you the opportunity to show that you know how and when to seek additional guidance and information in a variety of situations. The assessor will also wish to discuss how you To prepare for your professional discussion, you shoul d think about how you could answer questions such as the following: Within your workplace, who should you go to for information, advice and support? When should you approach someone in your organization for information, advice and support? Who should you approach outside your own organization for information, advice When should you approach them? How should you find out this information from different sources? How useful is the information from each source? Is there anything you could do differently when you try to find out information in the future?

L’Oréal And It’s Strategy Analysis Essay

Introduction L’Orà ©al is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Orà ©al is a cosmetics and beauty products’ company and it was founded at Clichy, France in 1909. Eugà ¨ne Schueller is the founder of the company, who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Orà ©al was primarily named as Socià ©tà © Francaise des Teintures Inoffensives pour Cheveux which means French Society for Inoffensive Tincture of Hair. It is a French based company which headquartered in Paris. There are over 130 countries operating this company like South and North America, Africa and Middle East, Europe, Asia and others, with up to 25 international brands. The international brands under L’Orà ©al include L’Orà ©al Professiona l, Lancà ´me Paris, Kiehl’s, Shu Uemura, Kà ©rastase and others. Production and marketing is the main scopes that focus by the company beside the dermatological and pharmaceutical fields. They are more concentrate on hair colours, skin care, fragrances and perfumes, cosmetic products and styling products which are specially created for individual and professional customers. They also came out with kids’ products which are known as L’Orà ©al Kids. The research team of L’Orà ©al was first started with only 3 chemists but it is now expanded to nearly 2000 chemists. Now, there are five research and development centre of L’Orà ©al globally. L’Orà ©al have a slogan of â€Å"Because we’re worth it†, which is also their vision statement. The reason why they have this vision is because of building a good customer relationship is what the company priority concern. This is to provide consumers with more satisfied products by the company’s lifestyle and philosophy. L’Orà ©al believes that everyone aspires to beauty. This is where they come out with their mission statement and made the business more meaningful and valuable. They wish to help everyone in the world, no matter male or female, get knows to their own aspiration and fully acquit their personalities. L’Orà ©al is the world’s leading cosmetics and beauty products’ company. Previously, Procter & Gamble was at the top ranking in this industry. By the substantive focus in L’Orà ©al, they are capable in targeting on more investment in Research and Development as well as advertising. Through the investment, it also enables the company become a  powerful force within the industry. In additional, L’Orà ©al also became the world’s biggest supplier for cosmetic products which hold over 19% market shares. By contrast, the company that ranked second, which is the Està ©e Lauder was quite far distant from L’Orà ©al as it occupied only 8%. With the help of cutting-edge technology, L’Orà ©al also took a strong pace in the introduction of their skin care products. Strategic Analysis SWOT Analysis of L’Orà ©al Strengths The main strength of L’Orà ©al is to offer the best products to their customers by continually conducting strong and new research, innovation and development in the concept of beauty. They are also leading the beauty and cosmetic industry with this type of research strategy, even in the competition market. Besides, L’Orà ©al situated more consideration in their specific actions and events. Their actions and events basically will be divided into five groups and the consumer product division as the main. In consumer product division, all their scopes are published through a gigantic market. Secondly is their luxury product division that included international brands. These products can get it through perfumeries, department outlet and duty free outlets. The next is their expert hair care items utilized by the expert beauticians and market through hair salon. This has been categorized into the professional product division and this division helps to keep up the nature of L’oreal Group. Other than that, another ability of L’Orà ©al is about their advertising strategy that being the key element toward the growth of the company. Throughout accomplishing the nature of their target market promotes through advertisement is the most ideal way. Weaknesses Dispersible of the hierarchical structure within a company is the greatest shortcoming which is usually faced by most of the organization including L’Orà ©al. On account of the numerous subdivisions of L’Orà ©al make it harder to run and control by the company. Thus, as a result of this, the manufactures of organization become more inefficient. Another weakness which the organization confronts is that their profits. The margin between their  cost price and offering cost is relatively lower than their other minor rivals. Thus, the profit they earn is different from their expectation. This is likewise happening in extensive advertisement and marketing. Last but not least, L’Orà ©al’s multinational promoting strategy is also their weakness. The reason why is become their shortcoming is mainly due to a few distinctions happened in the promotion and campaign of L’Orà ©al products, in the matter of what kind of image they are trying to present. Opportunities L’Orà ©al Group targeted on providing beauty and makeup products for different age levels of ladies. The constant market demand on these beauty products had allow L’Orà ©al to take the opportunity to focus on their areas of expertise, especially on their hair styling and colour, fragrance and perfume, cosmetics and skin cares. L’Orà ©al appeared with a famous and familiar image around the world even in those developing countries. This company acts as the pioneer brand in the industry as well. Another open door for the organization is that they obtained a lot of market share because of numerous registered patents by L’Orà ©al. Threats For L’Orà ©al, the greatest threat they commonly meet is that they need to confront with competitions among the same industry. Because their products continue to increase with, and therefore this may cause other brands took L’Orà ©al advantage of their profits. Besides, different economic conditions can also pose a threat to L’Orà ©al. Since the greater parts of the products are just inside the range of the populace of developed nations yet in some way L’Orà ©al takes care of this issue. Moreover, they produce products for the populace of under developed nations. In this manner, although the public do not think that L’Orà ©al’s products are daily needs, and it may be accompanied rejection, but the company is still in the best production lines to produce their products. Porter’s Five Force Model of L’Orà ©al Rivalry among the competitive firms (High) Various companies’ competitiveness, for example Proctor and Gamble, Avon, Estee Lauder and Shiseido push L’Orà ©al into the more elevated amount of rivalry in the current business of cosmetic and skin care products. These  contenders attempt to increase more market shares by keeping implement various strategies. L’Orà ©al needs nonstop quality enhancements for every production line in order to guarantee survival of this company in the industry. They must enhance their marketing channels with the assistance of highest technology and innovation to obtain more market share and globally targeted their market. Potential Entrants (Low) It can be considered very low in the participation of potential entrants into this moderate industry. The market already exists with strong company like Estee Lauder, Avon, Olay, Proctor and Gamble, as well as L’Orà ©al. This is very obvious that, there will be no serious threat or maybe little threat from any beginner of the business. L’Orà ©al does not appear to have such a tremendous risk from any potential entrants. Potential Developments of Substitutes (Low) Aging is the main reason why people around the world need skin cares. As a leader in cosmetic and beauty sector, L’Orà ©al seem like does not disturb by any potential substitute that come into the market. In additional, there is less substitution in the anti-aging products and so, it brings less threat to the market. Bargaining Power of Suppliers (LOW) L’Orà ©al in the profession is a giant, has the huge capacity that their production is exceeding 45 billion units every year, and therefore the supplier will have little opportunity to pose the enormous threat to L’Orà ©al. It is huge in world the quantity of supplier. Therefore the supplier has few or simply does not have the ability to bargain with L’Orà ©al. Therefore, L’Orà ©al not faced with too many threats from its supplier. Bargaining Power of Customers (High) The appearances of numerous powerful competitors like Procter & Gamble, Shiseido, Avon and other companies cause higher bargaining power of customer in the market. Because the usability of different company’s different products are high, the potential customer has the choice to go for other companies. Therefore, L’Orà ©al faced with threat of lack of customer. In this situation, L’Orà ©al must deal with this threat earnestly, as to maintain the  market share of this company in profession.