Wednesday, October 30, 2019

Obesity and San Diego Term Paper Example | Topics and Well Written Essays - 1000 words

Obesity and San Diego - Term Paper Example Having been an experienced medic in the area, I have observed several cases; and even potential ones; of obesity and therefore there is need for a more inclusive approach in tackling the health condition. The various volunteer works I have been engaged in have further brought to my attention on the consequences of ignoring this issue especially by professionals in the medical field. In addition, my quest for eliminating this problem has been further motivated by the situation currently experienced in my own household. My teenage siblings are at high risk of being obese because of their lifestyle and their consumption habits. This paper focuses on the major contributors of obesity and how to eliminate them in the county of Florida. The various indications as will be discussed below show that this problem is becoming a critical issue in both the county and the whole nation of United States. Policy Plan The healthy people 2010 (2009) indicate that the county’s level of obesity, a t least for those who have reported, is about 15% among teenagers and about 18% among the adults in the county. This shows a very alarming trend that calls for intervention by the leadership of the county and overall, of the state. To draw a further highlight of this problem, it is better to mention that obesity is a major contributor of other life threatening conditions like: asthma, coronary diseases, diabetes, cancer and others according to the county’s health and human services agency. It is because of these findings that there was a decision to contact the local authority in this case, the mayor of San Diego City Council. The date identified for this visit will be the 23rd day of February, 2013. Policy making is very essential for eradication of this problem and therefore the justification of this choice. Since there is difficulty in securing appointment with the mayor, it is important that there are various people mobilized to help capture some attention. Another propos ed way is therefore through mobilization of affected people for a peaceful procession to the mayor’s office in which an appointment will be sought and the date above be pushed. The main policy proposal will be that of ensuring that there are campaigns and sensitization programs in the county to aid in the awareness creation that will help change the lifestyle and eating habits of the local people so that they do not succumb to this great problem. A report by Jeannie et al (2009) indicates that the HOPE project is one of the successful ways the nation has enabled the medics in the country provide necessary assistance and guidance to victims of this condition by establishing a curriculum for the medical professionals like nurses to enable them learn through the internet on ways to tackle this issue. Internet use has been widespread among the teenage population and that is why this project can be used as a guideline in developing a policy to combat this problem in the county. Th e healthy people 2020 (2012) suggest methods of tackling the problem of rising obesity among the teenagers in the country. Most importantly, it envisages the reduction of obesity cases by use of alternative prevention mechanisms of which campaign by professionals, especially the nurses, is one of them. It even goes further by pointing out the need for sufficient information on the causes of overweight among the county’s population. Story et al (2008) propose a combined policy and

Monday, October 28, 2019

SAT Testing Essay Example for Free

SAT Testing Essay SAT, as a basis for college admission, is still relevant. However, the value of SAT should be limited in its use in evaluating students who took the test individually. Ranking based on SAT results are not a reliable measure of the quality of schools. They only determine the quality of the students who took the test. (â€Å"Are SAT Scores†) The results may be swayed by controlling the number of students allowed to take the test and ensuring that these students have good academic standing. In fact, research shows that most of the schools in the top ten send very few students mostly coming from the top 10% of their class, while schools ranking at the bottom 10 send more than half of their students with diverse academic standing. Moreover, most of the students in top ten schools come from more economically well-to-do families than those from the bottom 10 schools. (See â€Å"Are SAT Scores†) Moreover, this policy of ranking schools may be oppressive to students from lower economic brackets. Most students who are bright and talented, but came from poorer families will not afford to go to schools that normally rank high in SAT’s. Giving school ranking very high regard will put these people in a more disadvantage position with respect to their opportunity to get good quality college education. Even if it be assumed that SAT results are reliable, there will be several students from those schools that deserve to have college education, but will negatively affected by the SAT ranking of his or her school. School admission should be based on individual student merit, not on the reputation of the school from which the students attended. Examination results to the individuals who took them. Examination should be given only to those who are interested in pursuing college education. While ranking may still be made, a high rank will give a school nothing more than bragging rights. It should not be conclusive as regards the admission of students. It is the students that will be admitted to college, not the schools from where they get their high school diploma. Therefore, it is the students’ individual performances that should be given more importance and not the reputation and ranking of their high schools. Reference Are SAT scores worse than meaningless? Testing state ranking Brief Article Statistical Data Included. USA Today (Society for the Advancement of Education). Dec 2001. FindArticles.com. Retrieved July 19, 2007, from http://findarticles.com/p/articles/mi_m1272/is_2679_130/ai_81110769

Saturday, October 26, 2019

The Artwork of William Hogarth Essay -- Art History

The Artwork of William Hogarth The artwork of William Hogarth is influenced greatly by social factors and the culture of eighteenth century England. In many of his works, Hogarth satirizes English society, rich and poor alike. His paintings and engravings depict the society of which he lived, with the costumes and ways of life of the times all shown in his work. Much of the time he is being satirical, exaggerating some of the faults of the people, other times he is being bitingly realistic in his views. It seems no-one is safe from his caricatures, from the lords and ladies, to slaves, servants, prostitutes, criminals and the poor. Overall, his work shows the culture of a broad cross section of the people of England during this time, depicted often in a very funny way. An important note is that the engravings were produced from the opposite side as the paintings, so the engravings are seen with left and right sides in reverse from how they appear in the paintings. I will discuss how his works show many aspects of the life of England at the time. I will focus particularly on several of the series of works which Hogarth produced, because by telling a story with his work and not merely painting a single picture, he shows much more aspects of the society in which he lived than just the physical appearance. Some individual paintings of Hogarth show many details of English eighteenth century society. Hogarth engraved Beer street to show a happy city drinking the 'good' beverage of English beer, versus Gin Lane that showed what would happen if people started drinking gin which as a harder liquor would cause more problems for society. People are shown as healthy, happy and hard working in Beer Street, while in Gin lane, they are scra... ...//come.to/William_Hogarth 2. http://www.artrenewal.org/asp/database/art.asp?aid=894 3. http://www.haleysteele.com/hogarth/toc.html 4. http://cgfa.sunsite.dk//hogarth/hogarth_bio.htm 5. http://www.bampfa.berkeley.edu/exhibits/hogarth/hogarth5.html 6. http://www.bampfa.berkeley.edu/exhibits/hogarth/ 7. http://juliette.nfrance.com/~ju8655/hogarth/documents/file003.pdf 8. http://www.litencyc.com/php/sworks.php?rec=true&UID=807 9. http://www.findarticles.com/p/articles/mi_m0422/is_2_80/ai_54073985/print 10.http://33.1911encyclopedia.org/H/HO/HOGARTH_WILLIAM.htm 11.http://www.artchive.com/artchive/H/hogarth.html 12.http://virtualart.admin.tomsk.ru/hogarth/index.html 13.http://www.peopleplayuk.org.uk/collections/object.php?object_id=1198&back=%2Fguided_tours%2Fdrama_tour%2F18th_century%2Fcensorship.php%3F 14.http://humanitiesweb.org/human.php?s=g&p=c&a=p&ID=178

Thursday, October 24, 2019

Mc Donald Case Analysis Essay

McDonaldis one of the leading fast food chain operating in more than 120 countries (Exhibit – 4) with more than 30000 restaurants. McDonald opened its first restaurant in 1955 in Illinois and started to grow rapidly serving around 47 million customers daily with more than 1. 5 million employees. As far as Indian markets is concerned it was a distant dream for any western fast food chains to enter India and serve Indian customers, the reason being distinct dietary habits and food preferences of Indian consumers. After 1990 when government of India came up with economic reforms that liberalized policies of foreign investments, established western fast food chains like KFC and PIZZA HUT rushed to the Indian market but McDonald spent about six years analysing the market before entering India. During the analysis phase McDonald first categorized its various Opportunities, threats, strengths & weaknesses in Indian market. The analysis came up with the results like: increase in the purchasing power of individuals, their dietary habits like opposition to pork and beef and more inclination towards vegetarian foods, increase in urbanization and socio cultural habits. Depending on the results from the analysis McDonald came up with effective market mix (4Ps) that helped them to utilise the opportunities and thus eliminating the threats. The major highlight of the strategies adopted by McDonald was: Indianizing the menu and thus eliminating beef and pork completely, wide variety of products with different prices, confining itself to urban cities and building strong brand equity through various CSR events. This case analysis basically gives the overview of different strategies adopted by McDonald to establish themselves in Indian market. STRUCTURE OF THE CASE ANALYSIS (1) Market Analysis External Environmental Internal Environmental Analysis Analysis (Strengths & weaknesses) Micro Analysis Macro Analysis (Opportunities and Threats(PESTLE Analysis) for a new entrant in Indian Political food industry ) Economical Socio-cultural (2) Market Segmentation, Targeting and Positioning (3) Market Strategies (4P’s) (4) Outcomes MARKET ANALYSIS Market analysis done by McDonald’s during 1990’s included various aspects of Indian market and consumer. Looking at the data we can classify the analysis into external analysis and internal analysis. (1) EXTERNAL ANALYSIS Further divided into macro analysis and micro analysis. (a) MACRO ANALYSIS: Macro analysis takes Political, Economical, Socio-cultural, Technical, Legal and Environmental issues in consideration, but as per given case study, we are taking only 3 issues Political, Economical and Socio-cultural. Political: Liberalisation of policies: Liberalisation of policies paved path for MNC’s to India. Change in polices regarding in-flow of foreign capital and technology; government fixed exchange-rate eased up the process for MNC’s. Economical: Growth in GDP: The GDP growth until 1990’s was around 3% but after liberalisation the growth rate was around 6 to 7%, which shows increase in purchasing power of the individual. Socio-cultural: Acceptance of western culture: There was a significant change in the thinking of people towards western companies and western culture . The increase in use of internet is an example of this. Eat-out tradition began to grow very fast with increase in working parent families. McDonald’s internal analysis can be braked-down into strength, weakness, opportunities and threats. (b) MICRO ANALYSIS: Opportunities: Increase in urban population from 21. 3% to 28. 1% (exhibit – 2) because of employment, education. Increase in eat-out culture and purchasing power of individual. 53% (Exhibit – 7) of a house hold income is spent on food and beverages. Threats: India has been a country of different cultures (5000 ethnic groups) each with its own food habits and cuisine. Even though the food preferences of Indians show that 80% are non-vegetarians only 17% of them were pork and beef eaters (Exhibit – 11). McDonald has a image of pork and beef serving restaurant which is a threat for it in India. (2) INTERNAL ANALYSIS (ANALYSIS OF THE COMPANY) Strength: One of the strengths of McDonald’s is its vast knowledge and expertise in various countries which helped it gain expertise in making a strong and efficient supply chain. This will once again help it in building a efficient supply chain in India. It also has established and good brand equity around the world. Weakness: Opposition in people for MNC’s was decreasing but yet prevailing. There was a need for McDonald’s to rebrand itself in Indian consumers. In order to develop an effective marketing strategy it was very important for McDonald to understand its target customers. It was necessary for them to first understand Indian market and its consumers to communicate itself to consumer market. Basically McDonalds segmented their product and services according to base of Demographic, Psychographic and Behavioural attributes. McDonald did the thorough research for six years and was able to do well because of keen understanding of the Indian economy. MARKET SEGMENTATION & TARGETING Market segmentation is dividing of single market into smaller segments. Segmentation makes it simpler to address the needs of smaller groups of consumer. Three different bases of segmentation done by McDonald in India: 1. Demographic Segmentation: McDonalds uses demographic segmentation strategy with age as the parameter. The main target segments are children, youth and the young urban family. It offers different products like happy meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. It has also created a suitable environment for youngster to hang out with their friends and get their lunch. 2. Psychographic Segmentation: McDonald’s adopted themselves to the lifestyle of the Indian consumers. India has huge vegetarian population so McDonalds came up with an entirely different product for Indian customers like Mc Veggie burger and McAalootikki burger. As it is not considered religiously incorrect to eat beef in India, the menu has no beef dishes. They also made McDonald a fun place where young urban families can spend some quality time, while their children can enjoy every moment of McDonalds. 3. Behavioral Segmentation: McDonald targeted mostly occasions like Birthdays and started attracted many families to celebrate their kids birthday. They made many advertisement effort aimed directly at kids and younger generation to promote birthday parties at McDonald. As most young people in the cities like Mumbai, Delhi and Bangalore live in small overcrowded flats McDonalds has become a convenient place for birthday celebration. POSITIONING Positioning is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind. In India positioning of McDonalds has been directed as a Family restaurant. Then they started positioning according to the kids as well by introducing new advertising of toys with their products such as â€Å"Happy Meal†. Now youngster and adults havebecome so use to fast foods that McDonalds has also started to target them and try to position itself as a place for all. This may be also due to the fact that India has second largest population in the world and they adopted this approach and tried to position themselves according to this approach to increase sales and revenue. McDonalds therefore wanted to position itself as ‘Indian’ and a promoter of ‘family values and culture’, as well as being ‘comfortable and easy’. Simultaneously, the brand wanted to communicate that it was committed to maintaining a quality service, cleanliness and offering value for money. MARKETING MIX (4P’s) Market Strategies Opted By Mc Donald in India Coming on to Strategies, McDonald strictly followed the concept of 4Ps for extending their share in Indian fast food market. Looking upon all the aspects of 4Ps in details, following was the approach made by them to enter the market and successfully lead it since then. Product: Taking the food habits of Indians into consideration, Mc Donald Indianised 70% of their menu, which really helped them to successfully grab Indian population. Also keeping in mind the un-acceptance of beef and pork in India , they replaced it with mutton-based Maharaja Mac. The French fries served in India also did not contain beef tallow covering. They excluded egg from ice-creams and mayonnaise served and also introduced Indian flavoured ice-creams. Pricing: Mc Donald came up with wide range of products in terms of pricing for serving both the lower-middle and high socio-class of society. (Products ranging from Rs. 7 to Rs. 128) They charged Rs. 74 less than what they charged in US in almost every product. Their menu was 80% visual and 20% descriptive. They used to attract customer initially by low prices, then increased their prices by simply giving another name to the product, for example- McAlootikki changed to Veg. Surprise. Place: Mc Donald opened its first outlet in two of the most western culture exposed cities i. e. Delhi and Mumbai, then they targeted the national highways connecting these cities by collaborating with Bharat Petroleum Corporation Ltd. As a part of Quick Service Restaurant (QSR) business, McDonalds opened its outlets only within 500-Km radius of its main distribution centres. After that, they tapped into business of shopping mall, multiplexes, railways and bus stations. Promotion: They promoted their restaurant as â€Å"Third place† between work and home. They also introduced â€Å"Music Meal† in association with Coca-Cola India and Universal Music India. They celebrated Children’s Day week, organised Pulse Polio and camps. Fun zones and Lego toys for children Looking upon the belief of Indians in Karma Mc Donald introduced â€Å"Itch Karo Rich Bano†, where the consumers were given lucky coupons complementary with their meal which they scratched to get gifts. This was a part of their promotional strategy which really worked well in India. Outcome It is reasonable to say that MCDonald’s has achieved a decent success in India. McDonald’s with its strategies was able to increase its sales volume, which in turn got down the break even to five to seven years which is much favourable when compared with 12-13 years that it takes in foreign countries. It is also stated that McDonald’s achieved a decent success as it showed a 50% annual revenue growth since 1997. A survey by Synovate showed that 20% of young Indians between ages of 8 to 24 reported their preference for McDonald’s products, followed by Pizza Hut (11%) and then KFC(2%). Even after all these achievements it cannot be concluded that McDonald’s succeeded in India. McDonald’s growth in India remains uncertain.

Wednesday, October 23, 2019

Atlantis

Atlantis is the subject of a legend about an advanced island civilization that was destroyed or lost. I believe Atantis is located in Bolivia based on historical evidence, advanaced architecture, advanced adimttance to road systems, and clues found in the text Critias written by the ancient Greek philospher Plato. The historical evidence in Bolivia and Atalantis match up because both civilizations were wealth, and had advanced architectual buildings. â€Å"There is historical evidence they usesd advances architectural and agricultural techniques†¦ (http://boliviabella. com/history. html). In Critias:†Ã¢â‚¬ ¦ they had such an amount of wealth†¦ and they were furnished with everything which they needed,both in the city and country†(paragraph 14). Having a great amount of wealth means the city was ran under a ruler that controlled the city, which had advanced more then other civilizations due to the amount of control the ruler had. The wealth of Atantis and Bolivia are a factor to its architecture. Both civilizations had similar advanced architecture from the materials the building were built from. In Critias:†All the outside of the temple, with the exception of the pinnacles, they covered with silver, and the pinnacles with gold†(paragraph 16). â€Å"Modern satellite mapping shows the plain, now called the Altiplano to be of rectangular configuration, perfectly level, enclosed on all sides by mountains and these mountains contained the metals which Plato told us about, namely gold, silver, copper, tin and the mysterious Orichalcum† (an alloy of gold and copper which occurs only in the Andes) and which Plato said were used to plate the walls of the circular city. The words â€Å"Atl† and â€Å"Antis† are themselves of native America origins meaning â€Å"water† and â€Å"copper† respectively and the plain is subject to earthquakes and floods such as Plato said sank the city in a single day and night of rainfall†(http://www. atlantisbolivia. org/atlantisboliviapart1. htm). The two qoutes show that both had acces to the same materials that were used for various reasons like architecture. The civilaztion was so advanced that they had a road stystem and other things we use today like bridges. â€Å"They created a system of roads,aqueducts and hanging bridges, some of which still exist today†(http://www. oliviabella. com/history. html). In Critias:†First of all they bridged over the zones of sea which surrounded the ancient metropolis, making a road to and from the royal palace†(paragraph 15). This qoute proves that Atlantis had bridges and roads which Bolivia also had early on in their civilazation. In conclusion, I believe that Atlantis is located in Bolivia based on historical evidence, advanced architecture, and advanced admittance to road systems. Clues provided by Plato in Critias his historical account of Atlantis were also found in Bolivia, that helped me lead to the conclusion that Bolivia is where Atlantis existed.

Tuesday, October 22, 2019

Free Essays on Alternative Medicine

The sophistication of consumers in retail markets is being duplicated in the healthcare field, driven in part by patients’ disillusionment with the current state and cost of healthcare. At the same time, the costs of mainstream healthcare are increasing rapidly, and some experts believe they will double between 2003 and 2008 without some source of revolutionary change. Forward-thinking payors are adding coverage for select Complementary and Alternative Medicine (CAM) therapies to their benefits plans to attract customers and in some cases, reduce costs. As a result, healthcare companies today are adopting corporate strategies that focus on consumer demand that will change the industry. Employers and insurers that create benefits packages will tailor their offerings based on market segmentation and differentiation strategies to the benefit of all involved: practitioners, hospitals, and patients. This will culminate in a wider array of benefits offerings, including wellness promotion and disease prevention. The Mind, Body and Spirit Balance Center will benefit from these packages. Consumers’ use of and expenditures for CAM have increased significantly in the last 13 years. The baby-boom generation has had a strong impact on this growth. Consumers from other cultures and the chronically ill are also frequent users of CAM services at the Mind, Body and Spirit Balance Center. CAM use in the U.S. has grown rapidly in the last 13 years, to an estimated $82.4 billion in expenditures in 2003. For some health problems, patients use CAM therapies more than they use conventional therapies. CAM use is growing as a result of many consumers’ concerns about the adverse effects of drugs. For these patients, CAM offers a less invasive and gentler way of avoiding and managing disease than allopathic medicine. The Mind, Body and Spirit Balance Center focus on the total patient experience on physical, mental, and spiritual. CAM customers also t... Free Essays on Alternative Medicine Free Essays on Alternative Medicine The sophistication of consumers in retail markets is being duplicated in the healthcare field, driven in part by patients’ disillusionment with the current state and cost of healthcare. At the same time, the costs of mainstream healthcare are increasing rapidly, and some experts believe they will double between 2003 and 2008 without some source of revolutionary change. Forward-thinking payors are adding coverage for select Complementary and Alternative Medicine (CAM) therapies to their benefits plans to attract customers and in some cases, reduce costs. As a result, healthcare companies today are adopting corporate strategies that focus on consumer demand that will change the industry. Employers and insurers that create benefits packages will tailor their offerings based on market segmentation and differentiation strategies to the benefit of all involved: practitioners, hospitals, and patients. This will culminate in a wider array of benefits offerings, including wellness promotion and disease prevention. The Mind, Body and Spirit Balance Center will benefit from these packages. Consumers’ use of and expenditures for CAM have increased significantly in the last 13 years. The baby-boom generation has had a strong impact on this growth. Consumers from other cultures and the chronically ill are also frequent users of CAM services at the Mind, Body and Spirit Balance Center. CAM use in the U.S. has grown rapidly in the last 13 years, to an estimated $82.4 billion in expenditures in 2003. For some health problems, patients use CAM therapies more than they use conventional therapies. CAM use is growing as a result of many consumers’ concerns about the adverse effects of drugs. For these patients, CAM offers a less invasive and gentler way of avoiding and managing disease than allopathic medicine. The Mind, Body and Spirit Balance Center focus on the total patient experience on physical, mental, and spiritual. CAM customers also t...

Monday, October 21, 2019

John F. Kennedy essays

John F. Kennedy essays To determine whether a past president was great or not, is a very difficult task. You have to weight the positives of his presidency, against the negatives. There has not been one president of the United States who did not make a mistake during their tenure as leader of this great nation. There are many characteristics and attributes that several of our great presidents have had. Some of them had very different styles in the way they ran the country and many of them had contrasting ideas on their approaches to improving the nation. A great president finds a way to better the country and make it stable in everyday life for the American people. John F. Kennedy had many of the attributes that go along with being a great president. He also was very young and good looking which probably boosted his approval rating with the ladies. So if you ask an older woman today, she might say that JFK was a great president because he was so handsome. I believe that he was a great president fo r other reasons. Although John F. Kennedy did make his fair share of mistakes as president, his exceptional handlings of some of the tensest situations in American history prove to me that he was a great American President. For what its worth, my nominees for the three greatest presidents of the United States are George Washington, Abraham Lincoln, and Franklin D. Roosevelt. Washington held together an unstable nation after its birth and established civilian rule by refusing the offer of permanent rule offered to him. Lincoln led the nation through a devastating civil war and played a crucial role in attempting to end slavery. FDR took bold moves and pulled America out of the depression, with some help of World War 2. He also established social programs that continue to benefit Americans, and most importantly he led the nation to victory in World War 2. These great presidents were tough acts to measure up to for anyone following in the...

Sunday, October 20, 2019

The Role of the Congress in U.S. Foreign Policy

The Role of the Congress in U.S. Foreign Policy As with virtually all U.S. government policy decisions, the executive branch, including the president, and Congress share responsibility in what ideally is a collaboration on foreign policy issues. Congress controls the purse strings, so it has significant influence over all kinds of federal issues including foreign policy. Most important is the oversight role played by the Senate Foreign Relations Committee and the House Committee on Foreign Affairs. The House and Senate Committees The Senate Foreign Relations Committee has a special role to play because the Senate must approve all treaties and nominations to key foreign policy postings and make decisions about legislation in the foreign policy arena. An example is the usually intense questioning of a nominee to be secretary of state by the Senate Foreign Relations Committee. Members of that committee have a great deal of influence over how U.S. foreign policy is conducted and who represents the United States around the world. The House Committee on Foreign Affairs has less authority, but it still plays an important role in passing the foreign affairs budget and in investigating how that money is used. Senate and House members often travel abroad on fact-finding missions to places deemed vital to U.S. national interests. War Powers Certainly, the most important authority given to Congress overall is the power to declare war and to raise and support the armed forces. The authority is granted in Article 1, Section 8, Clause 11 of the U.S. Constitution. But this congressional power as granted by the Constitution has always been a flashpoint of tension between the Congress and the presidents constitutional role as commander-in-chief of the armed forces. It came to a boiling point in 1973, in the wake of the unrest and divisiveness caused by the Vietnam War, when Congress passed the controversial War Powers Act over the veto of President Richard Nixon to address situations where sending U.S. troops abroad could result in involving them in armed action and how the president could carry out military  action while still keeping Congress in the loop. Since the passage of the War Powers Act, presidents have viewed it as an unconstitutional infringement on their executive powers, reports the Law Library of Congress, and it has remained surrounded by controversy. Lobbying Congress, more than any other part of the federal government, is the place where special interests seek to have their issues addressed. And this creates a large lobbying and policy-crafting industry, much of which is focused on foreign affairs. Americans concerned about Cuba, agricultural imports, human rights, global climate change, immigration, among many other issues, seek out members of the House and Senate to influence legislation and budget decisions.

Saturday, October 19, 2019

The UK Automobile Industry Essay Example | Topics and Well Written Essays - 3750 words

The UK Automobile Industry - Essay Example Research and development along the years led to the opening and closing of many plants in the UK. The world's leading vehicle and automotive component companies have long seen the United Kingdom as being an important location for manufacturing. The industry is one that is a strong combination of heritage and change. The automotive industry in UK contributes around 10 billion GBP annually toward the economy, with 210,000 people employed in the design and manufacturing of vehicles and components and a further of 570,000 in the supply, service and repair segment in the Automotive Industry making the UK automobile industry a major contributor to the economy. In 2006, 1,442,085 cars were produced, 77 percent of which were for export. U.K. automotive reports indicate a revenue of 20 billion GBP as generated by exports including cars, commercial vehicles and a wide range of components, thus establishing the Automotive Industry in the U.K. as the biggest contributor in the manufacturing export sector (Source - SMMT). The current market scenario of the UK Automotive Industry is in stark contrast with that which was 40 years ago when most of the manufactured cars were meant for local markets. In today's scenario, most of the produced cars are meant for exports catering to a variety of car markets in Europe, North America and Asia and the specialist marques sold around the globe. There are more than 2600 car component manufacturers in the UK contributing over 4.8 billion GBP and employing over 132,000 people. Thirteen of the world's largest manufacturers from around the globe have some presence in the UK, be it in the manufacturing division or the retail segment. The Automotive Industry in the UK has the presence of 2 distinct automotive businesses, Japanese and non Japanese. The Japanese vehicle manufacturers who have a base in the UK have improved productivity of the UK automotive industry whilst driving down costs thus displaying exemplary management and contributing to the UK Industry as a whole. The UK has the most diverse range of car producers in any country in the world. The volume car producers that manufacture in the UK are BMW (Mini, Rolls Royce), Volkswagen (Bentley), Ford (Jaguar, Land Rover), Honda, Nissan, Toyota and GM (Vauxhall / Opel). The total UK manufacturing

Interpretations of Tsuru no Sugomori Essay Example | Topics and Well Written Essays - 1250 words

Interpretations of Tsuru no Sugomori - Essay Example Upon my first two listens of the Japanese song Tsuru no sugomori (Nesting Crane), I found the song to be slightly therapeutic, while at the same time a bit irritating. I could make out the sound of a flute, and a stringed instrument. The flute at times seemed subtle then grew to be slightly annoying, as it raised in pitch. The stringed instrument tended to maintain a subtle pitch throughout the song, but it would occasionally increase in frequency. Being I can only judge from a western perspective, the song as a whole initially reminded me of what little I know about Eastern culture. I have a very extensive history listening to music. I’m a fan of multiple contemporary genres, such as Indie, Hip-Hop, Jazz (New wave down tempo and classic), classic rock etc†¦ I even played in a high school orchestra, in which I gained an understanding of multiple instruments. This experience has enhanced my appreciation of music. This must be taken into consideration when assessing my eval uation of the music. My initial reaction to the piece was one that embodies what I know of ancient Japanese or samurai culture. It specifically reminded me of the 1969 Japanese film Double Suicide in which the two main characters commit the sacred act of Shinju (double suicide) to profess their love to one another.

Friday, October 18, 2019

Self Compacting Concrete Essay Example | Topics and Well Written Essays - 1000 words

Self Compacting Concrete - Essay Example It was first developed in Japan in 1988 as a result of research on durability of concrete structures. Since then, research on SCC has progressed to a large extent, leading to its increased applicability in the construction industry. ‘Necessity is the mother of invention’, goes the adage. Such is the story of Self-Compacting Concrete, whose invention materialized out of an urgent need. Increasing the durability of concrete structures was Japan’s major concern in the 1980s (Okamura & Ouchi, 2003). Compaction of concrete has to be performed by skilled workers to ensure durability of the concrete structures, but Japan faced a severe shortage of skilled workers in its construction industry. Therefore, the development of self-compacting concrete that could fill every space of the formwork by virtue of its own weight without the need of mechanical vibration seemed a very promising alternative. This would also eliminate noise sensitivity, white finger syndrome and other environmental and biological inconveniences that resulted from the vibrations on site (De Schutter, 2007). The concept of SCC was first proposed in 1986 by Okamura, and Ozawa & Maekawa carried out fundamental studies on SCC at the Un iversity of Tokyo (Okamura & Ouchi). The first prototype of SCC was created in 1988 using material that already existed on the market and this prototype showed satisfactory performance in drying and hardening shrinkage, density after hardening, and heat of hydration (Okamura & Ouchi, 2003). This concrete was termed ‘high-performance concrete’, which was later changed to ‘self-compacting high performance concrete’ due to the existence of durable concretes that used the same term for reference. The newly developed SCC was self-compactable (at the fresh stage), avoided initial defects (at the early age), and protected from external factors (after the hardening) (Okamura & Ouchi). After the creation of the first prototype, major contractors developed

Federalists and Jeffersonians Essay Example | Topics and Well Written Essays - 500 words

Federalists and Jeffersonians - Essay Example The Federalists were deemed conservatives and focused on industry building and addressing the needs of rich merchants and landowners. The party also tended to favour Great Britain in foreign affairs ("Columbia Encyclopedia"). On the other hand, the Jeffersonians, which later became known as the Democratic party, led by Jefferson were more concerned with the ideal of an agrarian society of yeoman farmers and adamant to expand the powers of the federal government. The party also sympathized with the French. (Wright) Hamilton's proposals including the funding of revolutionary war debt, federal assumption of the obligation of the states, creation of a national bank and federal encouragement of native manufactures were intended to emulate Great Britain's economic model. But then, such proposals leaned towards wealthy men and substantially indebted regions over others. Jefferson along with James Madison viewed these as contrary to republican morality, which promoted harmony among the different regions and closing the income gap between the rich and poor ("Encyclopedia of American History"). As each political leader attracted supporters, the national-level disagreements trickled down onto local issues.

Thursday, October 17, 2019

Senario Recommendation Memos Essay Example | Topics and Well Written Essays - 250 words

Senario Recommendation Memos - Essay Example Many of the employees who used to get injured while using the heavy machines were now safe and steady in their work. The manager of the company also commented that the productivity of the company had increased by 49%. This is because the rate of absenteeism of employees fell notably, and also the rate of breakage of company’s expensive instruments was low (Dixon, 2012, P. 16). Thus, many of the losses were now avoided. I also conducted my research on a factory by the name, Greeley’s Chemicals and Pills. One outstanding advantage that the company mentioned was the improved image to the outsiders. Its integrity had just found another level the moment the drug testing system was started. The employees were more focused on their work such that they could attend to their clients and customers in a professional and disciplined manner (Lucy, 2012, P. 57). Many people claim that the procedure will be costly and inappropriate but in my opinion, I would recommend that it be carried out. This is because; in fact on the contrary it reduces costs. When the employee accidents are reduced, (Dixon, 2012, P. 16) costs such as medical insurance covers are incredibly lowered. Other costs such as costs arising from careless spillage of chemicals will also be avoided. Workers safety is also increased in the process since they do not get injured while working. Employees can also be efficient with their work without making unnecessary mistakes. I would also recommend that the drug testing program on the grounds that the productivity of the company will definitely increase and the company will be able to compete favorably with other companies that are in the same market. (Lucy, 2012, P. 57) I would also like to dismiss the claims that the reputation you have built with the company will be ruined. In my opinion, this is just but a fallacy made up by those employees who are not in support of the procedure. With the many benefits that the

Women's studies Assignment Example | Topics and Well Written Essays - 750 words

Women's studies - Assignment Example It can be liposuction which is also known as tummy reduction, breast enlargement and reduction and more popularly, Cosmetic Surgery has been used by the older generation of women who feel that they need to look better than they already do. By this we mean that they want to alter parts of their bodies to slow down the aging process. The most common and most frequent form of cosmetic surgery that is normally performed on these women is abdominoplasty which mainly involves reshaping the abdomen to give it a firm characteristic as well as shape it. The other is the blepharoplasty which is normally the reshaping of the eyelids and the areas around the eye. Aging in the women is normally on the faces and this procedure involves the removal of the excess tissue and in the process reinforcing the muscles. The criticism that is levelled against these women is that they should accept who they really are and should also be proud of their age. The procedure is also considered ethical and immoral as well as one that goes against nature where age cannot be reversed. Women who don’t undergo the procedure are those who are proud of their age and those who feel they are still beautiful despite having grown and matured. My thought on the issue is that if the procedure is not a medical case, it is best to accept who we are as change such as aging is inevitable. Gender reassignment is a surgical procedure where the gender factors of an individual such as the resemblance, the physical appearance as well as the way of life are changed to be like those of the opposite sex. The procedure is normally performed mainly at an early age as therapy and treatment for gender identity disorder or transgender. The person who undergoes the procedure is thus referred to as transgender. The procedure normally involves a series of activities where the genitals are changed

Wednesday, October 16, 2019

Senario Recommendation Memos Essay Example | Topics and Well Written Essays - 250 words

Senario Recommendation Memos - Essay Example Many of the employees who used to get injured while using the heavy machines were now safe and steady in their work. The manager of the company also commented that the productivity of the company had increased by 49%. This is because the rate of absenteeism of employees fell notably, and also the rate of breakage of company’s expensive instruments was low (Dixon, 2012, P. 16). Thus, many of the losses were now avoided. I also conducted my research on a factory by the name, Greeley’s Chemicals and Pills. One outstanding advantage that the company mentioned was the improved image to the outsiders. Its integrity had just found another level the moment the drug testing system was started. The employees were more focused on their work such that they could attend to their clients and customers in a professional and disciplined manner (Lucy, 2012, P. 57). Many people claim that the procedure will be costly and inappropriate but in my opinion, I would recommend that it be carried out. This is because; in fact on the contrary it reduces costs. When the employee accidents are reduced, (Dixon, 2012, P. 16) costs such as medical insurance covers are incredibly lowered. Other costs such as costs arising from careless spillage of chemicals will also be avoided. Workers safety is also increased in the process since they do not get injured while working. Employees can also be efficient with their work without making unnecessary mistakes. I would also recommend that the drug testing program on the grounds that the productivity of the company will definitely increase and the company will be able to compete favorably with other companies that are in the same market. (Lucy, 2012, P. 57) I would also like to dismiss the claims that the reputation you have built with the company will be ruined. In my opinion, this is just but a fallacy made up by those employees who are not in support of the procedure. With the many benefits that the

Tuesday, October 15, 2019

Obama or Romney Essay Example | Topics and Well Written Essays - 750 words

Obama or Romney - Essay Example Firstly, this brief essay will consider Romney. Romney claims to have a very different view from the President with regards to the Affordable Health Care Act of 2009. However, the fact of the matter is that while governor of Massachusetts, Romney instituted a healthcare plan statewide that served as the very inspiration for the later adoption of the Affordable Health Care Act. As such, Romney continues to attempt to distance himself from this and claim that if he is elected president he will do all in his power to overturn the legislation. Obviously, such a disconnect from action/practice and actuality does not help Romney to appear as a steadfast candidate with regards to this particular issue. Similarly, much the same is true with regards to Romney’s stance on abortion. While campaigning for the gubernatorial race of Massachusetts, Romney went out of his way to emphasize that he was a pro-choice candidate. Similarly, most of the issues that involved abortion he masterfully d odged without coming down too hard in either direction. Yet, as he is running for a nationwide audience now and not merely for the gubernatorial candidacy of a small moderately liberal northeastern state, Romney has tracked to the right significantly and now claims that he will make it a policy directive to use his power to enforce the â€Å"sanctity of life†. Such a disconnect from his prior positions begs the question to what degree Romney is merely playing to the base of the Republican/conservative movement and what degree he actually espouses such a newfound believe in the sanctity of life. The case with Obama is somewhat different. Due to the fact that Obama is a sitting president, it is much easier to measure his actions against the words that he spoke back in the 2008 presidential election cycle. Although like any politician, Obama has embellished a bit and claimed to be able to perform feats that no president be reasonably expected to perform, the fact of the matter i s that in regards to the main issues, Obama has remained decidedly issue oriented and issue focused. With respect to his campaign promise to engage with Congress to create a lasting and historic solution to the issues that face many Americans in regards to healthcare, Obama, with the help of a Democratic controlled Congress, enacted the Affordable Health Care Act of 2009. Additionally, Obama has also made good on his campaign promise to cease military operations within Iraq and bring the majority of combat troops stationed there back home. This campaign promise and its ultimate implementation was an important step due to the fact that it allowed him to take an increased role of tracking al Qaeda and in helping the United States to locate and kill Osama bin Laden; the mastermind of the September 11th attacks that killed over 3,000 United States citizens. It should be noted though that this author does have a strong issue with the President’s foreign policy. Whereas he campaign ed on a platform of military non-aggression and sought to bring the majority of US combat troops home as a function of ending the pointless Iraq war, he entirely failed to keep the

Monday, October 14, 2019

Community Service Project Essay Example for Free

Community Service Project Essay In order to graduate some people feel as if teens should have a community service project. Should they have a community service project? As like many things doing a community service project can have some good things to it like for instince helping others at free will with no money or keeping teens out of trouble. But we have found more bad reasons to this rather than fiinding good ones. Here are some of these reasons, like many people in this world most teens do not have transportation and not havinig transportation is a bad thing it could result in people not getting what they need to get done. Think if teens do not have transportation how will they be able to do their community service project? Some more supporting reasons on why we should not have a community service project is what if the teens have a job that they have to go to as soon as they get out of school? Most teens are out here working and may not be able to fit this time consuming project in to their schedule so therefor it would be very stressful for them because they would not be able to get it done and they would probably fail which would not be good because most teens have plans for college and what about supervision during this project will the students be supervised? Who would watch the teens and acually make sure they actually do their community service project instead of faking it. We would end up needing some people from the school to make sure that they actually did their project instead of faking it and what about safety issues? Some one could get hurt doing their project and no one would know it unless we had them supervised. Which is another reason of why doing this community service project would be a bad idea. Sometimes people also get very sick and can not move around that well. If someone is sick they will not feel like doing much moving around. So how would they do their community service project if their really bad off they would not be able to. Most teens also would not want to do this project because it is time consuming and would take time off of their own time and they would not be able to spend time with their family like they hope to do on the weekends that their off of school. A lot of teens out here have health issues going on or some problems in life that they may be facing so it would definitly be very stressing if they could not get it done. Also what about the school would they be willing to do the project during school they probably would not be able to fit this in their schedule. In my personal opinion I think that this would not be a good idea because there is way too many bad reasons rather than good reasons for this community service project and people would have a lot of issues getting it done and it would make it very hard and stressful on them. So should teens have a community service project? No because there is to much bad ideas on this project.

Sunday, October 13, 2019

Modern Technology Verses The Thinking Man Media Essay

Modern Technology Verses The Thinking Man Media Essay Humanity as a whole has witnessed through their own efforts, great advances in the creation, distribution and application of ideas, information and technologies designed with the intention to uplift the overall standard of living. With the use of these technologies mankind has entered the postmodernism era where the use of modern technology has become an integral way of life. The use and consumption of modern media and the significance of the relationship between humanity and technology however comes at a price. The thoughts of how humanity relates to their own technological creations and mediated messages, the relationship between humanity and nature and the essence of technology with its inherent problems and possible solutions were advanced by the philosopher Martin Heidegger. His writings influenced the thinking of how mankind has allowed itself to become slaves to its own creation by becoming passive consumers of products and ideologies mediated by the producers of media and technology. The rise of consumerism, capitalism and its social implications were also issues of grave concern to Heidegger. His ideas and influence can be seen in the writings of philosophers Herbert Marcuse, Max Horkheimer and Theodor W. Adorno who expanded the ideas of Heidegger to describe various aspects of the social effects of the postmodern era and the influence of modern media. Taken from the view of how technology assists humanity to access the effects of media in contemporary life, the relationships between the producer and the consumer, the creator and the created, the message and the medium for the message and the relationships between the message itself and the consumer is one of great fascination and complexity. This essay is an attempt to show these relationships, how they were formed, why they were formed and its effects on postmodern society through the ideas of Heidegger with support from the aforementioned philosophers. In his essay The Question Concerning Technology (1977) Heidegger establishes that in order to understand the essence of technology a free relationship with it must first be established. To develop this free relationship the proper use of language is of utmost importance. The true meaning of the word technology according to Heidegger (1977:13 ) is a mode of revealing. He then establishes that the word technology is made up of two parts: technie and poiesis. Technie, according to Heidegger (1977) is defined as the skill or work of the craftsman and is inclusive of the fine arts. Poiesis is the process of bringing forth. Heidegger argues that humanity has forgotten the true meaning of technology, which it is a mode of revealing, and this lack of understanding has caused humanity, through this distorted relationship, to create technologies that fulfil a specific capitalistic purpose. Heidegger suggests, that (1977:5) modern technology à ¢Ã¢â€š ¬Ã‚ ¦ is a means to an end. and humanity has allowed itself become the servants of technology. The creation of passive observers who have lost the ability to be revealers themselves instead of active participants is the end result. Heidegger uses the concept of enframing to describe the relationship between man and nature. Enframing is a process whereby man can structure nature, human relationships, mediated messages and technology to instil premeditated agendas and to increase financial wealth. Heidegger explains that since modern technology created for contemporary living is used to serve a capitalistic purpose the essence of technology is enframing and this method of classification must in his word (1977:23) à ¢Ã¢â€š ¬Ã‚ ¦ employ exact physical science. Heidegger also goes on to illustrate how humanity, through enframing, can also have adverse effects on nature by challenging nature to reveal itself as commodities to be used. Heidegger (1977) makes comparisons between the practices of a peasant and coal mining. The peasant is in the practice of letting (1977:15) the forces of growth take its course in the process of producing crops and in turn the peasant cares for and maintains the land. The land is not forced to produce and there it is a harmonious relationship between man and nature. With the use of mechanized tools, coal mining has made the land to be seen as a commodity to produce at (1977:15) maximum yield at the minimum expense. This according to Heidegger (1977) challenges and forces nature to produce financial wealth and the land is seen as a commodity to be exploited. Heidegger uses the term standing reserve to describe resources that are stored for human consumption and use. Furthermore he states that everything can be seen as a form of standing reserve by saying that (1977:17) everything is ordered to stand by, to be immediately at hand.. He goes on to give the example of the dam built on the river Rhine as a standing reserve for hydro-electrical power to the detriment of the river and the surrounding areas. Nature can also be a commodity to be brought, modified and sold. Plants are seen not for their beauty but as a standing reserve as medicines for pharmaceuticals, animals are captured and kept in zoos for viewing entertainment and stones are collected and sold for construction. Human activities are now also termed as industries to be exploited. The entertainment, music, art, leisure and media industries are a small example of the extent that the powerful concepts of enframing and standing reserve have on contemporary life. Human beings, espec ially in the world of advertising, can also be seen as human resources to be also used and exploited. Although Heidegger was gravely concerned with the direction humanity is heading because of what he saw as its disregard for nature and loss of the true meaning of the essence of technology he offered a possible solution to what he saw as a frightening dilemma? The rediscovery of nature and the practice of not being dominated by technology. Heidegger (1977) also suggested a rediscovery of the true meaning of the word technology and having a free and healthier relationship with it. We will now look at how the ideas of Heidegger the present media, production, distribution, consumption and technological environments and its effects on contemporary life. In modern contemporary life, individuals and groups are inundated and coerced with messages and ideologies from various media houses, conglomerates and corporate entities into buying or believing ideas of what they should think about themselves, their social groups and society as a whole. These messages are transported through various media. Heideggers view of our relationship to technology is one of enslavement. The fact that humanity is being graphically portrayed according to Heidegger as being (1977:4) à ¢Ã¢â€š ¬Ã‚ ¦ unfree and chained to technology à ¢Ã¢â€š ¬Ã‚ ¦ gives the impression that there must be an entity that was able to enslave humanity. This entity is the dominating force of the owners of media production and distribution that have the ultimate agenda to control the emotional, psychological and financial futures of its audience. The schema is basically capitalist in nature and is designed to keep the viewer or listener as a loyal, passive follower and consumer of the goods and services offered by the producer. Heidegger (1977) was correct in portraying technology as a contrivance, a device. This device is not however, forced upon the population. It is, in fact, eased into their consciousness. Marcuse (2004) noted that the overall strategy of media producers is one of identification of the beliefs of the people. The population are then, according to Marcuse (2004: 67) à ¢Ã¢â€š ¬Ã‚ ¦ trained to identify their faiths with them. This is the portal which Heideggers theories on technological dominance come through and the effects of media are felt. The mass media uses the science of enframing to emotionally divide, stereotype and enslave the loyal follower into believing that a product, concept, gadget or idea would give them piece of mind and a sense of security. For the producers of media enframing is a powerful ally who primary duty according to Heidegger (1977:27) is the à ¢Ã¢â€š ¬Ã‚ ¦ regulating and securing of the standing-reserve à ¢Ã¢â€š ¬Ã‚ ¦ Heideggers use of the term standing-reserve is an effective description of the consumers of mass media. The population is categorized by advertisers along the demographics of where they live, age group, gender, social status, income and other factors. Commercials or concepts are then targeted at these sectors through a variety of media. This concept of showing the differences in any given population to serve financial goals was not missed by Adorno and Horkheimer (2002:97) who state that Something is provided for everyone so that no one can escape; differences are hammered home and propagated. In advertising, the population is looked upon as a human resource who, if properly coerced would buy into the capitalists agendas. The effect created from this form of advertising to the targeted audience from these messages is that the advertised product is essential for contemporary life and once acquisition of the new product is completed they would be at the forefront of their social group. The attachment placed on the feeling of acquiring the possession is actually not derived from the consumer but it is, in actuality, induced from the outside via the messages from the advertiser. The relationship between the consumer and the product is one of a slave to a master where the consumer feels that they must have the product to fulfil an emotional need. If the product is destroyed or misplaced the consumer may feel lost without the use of the product. An example of this kind of enslavement by technology can be seen in the rise, popularity and reliance of global positioning systems or GPS in vehicles and smartphones. In the area of transportation GPS systems has replaced the use of maps. These systems are programmed to do the thinking for the user, communicating with the user and giving directions to the locations of the best restaurants, the easiest traffic routes to take and also where the nearest gas stations are. The user is not required to think but have been conditioned to rely on pre-programmed instructions from an external, mechanical source. We now look at Heideggers thoughts on the dangers of our relationship with technology and some of its effects in the postmodern age. The view of Heidegger in regards to the concept of the standing-reserve gives rise to media producers taking advantage of the apparent gullibility of the consumer. The constant differentiations that distinguish peoples for all walks of life are being constantly broadcasted by the dominant media. There is a danger of a person of any race being typecast by certain behavioural patterns that the media claims through its broadcasting to be the typical behaviour of that race. This is but one of the aspects that philosophers Adorno and Horkheimer used to coin the term The Culture Industry defining the industry as (2002:95) à ¢Ã¢â€š ¬Ã‚ ¦ the false identity of universal and particular. Adorno and Horkheimer (2002) continue their analysis of the media landscape by discovering that producers of media adhere to formulas that produce the greatest financial gain. These methods include stereotyping the behavioural the roles of the various demographics. One of Heideggers the greatest fears concerns humanitys relationship to technology and its disregard for nature. He saw that consumerism and the concept of objects being viewed as standing reserve will become so much a part of the emotional and social landscape that it will become all-consuming. The threat, according to Heidegger (1977:33) of à ¢Ã¢â€š ¬Ã‚ ¦ everything will present itself only in the unconcealedness of standing-reserve. has been gradually coming to pass. Heidegger (1977) gives the examples of how words like industry are now being attached to various human endeavours, an example of the use of human resources and the profitability forest to supply wood to various industries. He concludes that man is also responsible for the way he things about himself and his surroundings. An example of the power of the standing reserve on a world-wide scale can be seen in the rise and control of the American mass media that has dominated the lesser known media landscapes due to its economic power and reach. For these lesser known cultures, due to their lack of sufficient funding to buffer themselves from the onslaught of a well-funded, hyper-commericalized and heavily-mediated American media machine, have found themselves at the mercy of surrendering and at times disassociating themselves from their indigenous cultural norms in favour of the fabricated needs they consume via the mediated American cultural standard. The effects of this bombardment by outside sources have led to a change in the wants and needs of weaker populations. Due to the lack of proper resistance they will begin to aspire to the mediated American wants and needs, aspire to the American standard of beauty and absorb in ever-increasing volumes the cultural norms, language patterns and political view s of the dominant media landscape. The American broadcasts to the weaker cultures however are only a construct of their culture industry. This construct can be seen in through the view of Adorno and Horkheimer (2002:108) who state à ¢Ã¢â€š ¬Ã‚ ¦ the culture industry remains in the entertainment business. Its control of consumers is mediated by entertainment. With this is mind producers of American media, are seeing populations from different countries who consume American content as merely the standing reserve of potential customers. The thoughts of Adorno and Horkheimer are similar to Heidegger in the belief that in postmodern life individuals are losing the ability to think for themselves due to outside influences. This ability to be influenced by the media in terms of what to buy, what to eat, who to admire and when to shop are all effects of the process of enframing. The blanket marketing of goods and services to the consumer creates a situation where the individual is lost in the comodified sterotype of the typical purchaser of that product. The originality of the individual it therefore lost. The rapidity of how the message from outside is absorbed is a reflection of how the masses see themselves in relation to how they want to be seen by society. The more the masses allow themselves to be enframed by outside influences the easier it will be the masses to be manipulated into an identity they were previously foreign to. Consumerism, in regards to the acquisition of gaining access to information, falls under the scope of technology being all-encompassing, encouraging the user to be always connected to information. The Blackberry smartphone has become one of status symbols of postmodern living. Under the guise of convenience and easy access to the internet the Blackberry smartphone encourages the consumer to be always connected to online content; the internet provides various paths of easy access to information and communication. In the postmodern age, access to information is marketed to be best enjoyed through a medium that is ubiquitous. The effects of being always connected to information makes, for the producer of content, an easier and more accurate way of tracking the viewing and listening habits of the consumer. Thus there is the possibility to accurately target specific commercials to users. Regarding the features of the Blackberry and the promise of easy access to multiple forms of informati on, the relationship between the consumer and the medium of information is even stronger than that of an ordinary handset because the Blackberry is seen as a necessary postmodern convenience. Due to the strong influence of the media in regards to mediating messages regarding the acquisition of certain possessions and that their possession constitutes the baseline standard that an individual has properly integrated themselves into the postmodern age, the choosing of not acquiring these possessions may seem, to the person whose goal is to attain possession of these assists, as irrational. This technological rationality, how we relate to technology, is a social process whereby according to Marcuse (2004) the producers of the culture industry give to the passive consumer goods that the consumer thinks they need but in reality, the need was mediated from the producer. In the final analysis the same power that is has gripped the masses regarding the skewed relation to technology is the same power that can liberate humanity from it. Heidegger was very keen on questioning humanitys relationship with technology. He was convinced that humanity can liberate itself from the clutches of technology. According to Heidegger (1977) his belief that humanity can be saved from the dangers of technology, not by creating better technologies and facing the danger head on but by re-establishing the original relationship with the word technology will bring humanity in realignment with nature. Heidegger states this can be done by (1977:33) à ¢Ã¢â€š ¬Ã‚ ¦ human reflection à ¢Ã¢â€š ¬Ã‚ ¦ He continues to state that when humanity reflects and continues to question the true meaning of technology the rediscovery of the meanings of techne and poiesis will come forth. He was of the belief that since humanity was once close to nature especially before the postmodern age we have the responsibility to rediscover our relation to nature. He was also of the belief in the use of technologies that would not place extraordinary demands on the environment. In his essay (1977) the use of a windmill was used as an example to show the harmony between technology and nature.

Saturday, October 12, 2019

Rebellion in Two Kinds by Amy Tan Essay -- Two Kinds Essays

Two Kinds In this story â€Å"Two kinds† by Amy Tan it shows the great expectations of a mother, who wishes for her child to be famous and a genius. The mother coming from a society that is very hard working and obedient trying to instill the upbringing she had I her life. The child Jing-mei is a typical example of a child rebelling against their mothers wishes no matter how hard the parental figure tries, the child wishes to perform things in their own way and use their own freewill and to do things in there own timely fashion. The mother moves to America after much heartache in China. She has lost everything as quoted â€Å"she had come here in 1949 after losing everything in China: her mother and father, her family home, her first husband, and two daughters, twin baby girls.† (pg 1218). She begins a new life in America raising Jing-mei how every parent raises their own child to become the best they can. She believes that moving to America that anything can be accomplished and uses Jing-mei to live that life through by making her watch certain television show. Shows that portray how famous people act and to see how child prodigies perform in front of audiences. Always testing her child with quizzes that became very hard as quoted â€Å" The tests got harder-multiplying numbers in my head, finding the queen of hearts in a deck of cards, trying to stand on my head without using my hands, predicting the daily Temperatures in Los Angelas, New York, and London.† (pg 1219). Afterwards the mother trades maid services for piano lessons and puts more pressure on Jing-mei to be this great child prodigy that will be very famous. Like any parent they have high expectations of their child or children to live a great life that is equally t... ...uld. They have been the one to comfort us when the world seemed to turn evil. They have been the one to love us when we needed it the most, by the end of the story the outlook on the pressures take a different turn. Jing-mei has matured from a girl into a woman and as a peace of offering, her mother offers to give her the piano the main object of adversity between the two of them. This offers her the realization that she has become herself on her own terms, even with all of this hardship. She also learns that with everything her mother pushed on her or made her do it was out of love to make Jing-mei have a better and more satisfying life than the one her mother had to go through. Works Cited Tan, Amy â€Å"Two Kinds† In The Harbrace Anthology of Literature. Fourth Edition. Edited by Jon C. Stott et al. Canada: Thomson Nelson, 2006 pg 1015-22

Friday, October 11, 2019

Stakeholders in Tesco and College

a) For each of your chosen organizations describe 5 different stakeholders they have.List StakeholderTesco DescribeList StakeholderGrwp Llandrillo Menai StakeholderCustomersTheir main interests in the business are reliable quality, value for money, product availability, and customer service. They want to experience the best possible service and products which are good value for money.GovernmentTheir main interests in the business are that it operates legally, tax receipts and jobs. They want to make sure the business is offering jobs.SuppliersTheir main interests in the business long term contracts and prompt payments. They want prompt payments from the business.CommunityTheir main interests in the business are the environment, local jobs and local impact. They want to make sure that the business does not impact the environment negatively and that they are producing local jobs.EmployeesTheir main interests in the business are their salary and wages, job security, job satisfaction and motivation from the business. They want to make sure they are secure within their job, enjoying it and also getting paid the right amount.SuppliersTheir main interests in the business long term contracts and prompt payments. They want prompt payments from the business.ManagersTheir main interest in the business is their salary, share options, personal job satisfaction and their status. They want to work their way up in the business.EmployeesTheir main interests in the business are their salary and wages, job security, job satisfaction and motivation from the business. They want to make sure they are secure within their job, enjoying it and also getting paid the right amount.ShareholdersTheir main interests in the business are profit growth, share price growth and dividends. They want a good return on their investments from the business.ManagersTheir main interest in the business is their salary, share options, personal job satisfaction and their status. They want to work their way up in the business.b) You need to explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations.Tesco StakeholderThe company’s aim and or objective this stakeholder has influence on or may attempt to influence What is the point of view of the stakeholder, what would they want and why would they want it? How can they influence the company?CustomersThe customer’s aims are to get the best quality products for minimum prices. The customers want a good quality service and products that are good for money. They want this because they want a satisfying shopping experience and not feel that they have to complain. The customers can influence the company Revenue / repeat business Word of mouth recommendationSuppliersThe suppliers aim is to sell their produce to a large organisation and a long term contract. The suppliers want a long term contract with Tesco and prompt payments. They want this so Tesco cannot sw itch suppliers in short notice. The suppliers can influence the businesses pricing, product quality and the availability of the product.EmployeesAn employee’s aim to provide good customer service.The employees want to make sure they are secure within their job, enjoying it and also getting paid the right amount. They want this so they have job satisfaction. The employees can influences the businesses staff turnover and the quality of the service.ManagersThe manager’s aim within the business is to ensure all the customers are fully satisfied and that the employees are working efficiently and providing good customer service. The managers want a good salary, personal job satisfaction and to work their way up in the business. They want this so they have personal job satisfaction. The managers can influence the business by making important decisions and by having detailed information about the business.ShareholdersThe shareholders aim within a business to own as many shares and have good returns. The shareholders want a good return on their investments from the business. They want this so they aren’t left short of money. The shareholders can influence the company as they can elect directors.Grwp Llandrillo Menai StakeholderThe company’s aim and or objective this stakeholder has influence on or may attempt to influence What is the point of view of the stakeholder, what would they want and why would they want it? How can they influence the company?CommunityThe communities aim is to ensure the company is successful and this could also bring jobs to the local community. The community’s influence within the business.could be that they could make some suggestions to change the structure of the business. The community want to make sure that the business does not impact the environment negatively and that they are producing local jobs. They want this so that the business does not impact the community negatively. The community can influenc e the business indirectly by local planning and opinion leaders.GovernmentThe government’s aim is to improve the welfare of the country's population. The government wants the business to be offering jobs to the local community and to be operating legally. They want this so that the college is boosting the economy now and in the future. The government can influence the company by introducing rules and regulations, subsidies, taxation and planning permission.SuppliersThe suppliers aim is to sell their produce to a large organisation and a long term contract. The suppliers want a long term contract and prompt payments. They want this because they don’t want the business to switch suppliers with no notice. The suppliers can influence the businesses pricing, product quality and the availability of the product.EmployeesAn employee’s aim to provide good customer service.The employees want to make sure they are secure within their job, enjoying it and also getting paid the right amount. They want this so they have job satisfaction and are happy at work. The employees can influences the businesses staff turnover and the quality of the service.ManagersThe manager’s aim within the business is to ensure all the customers are fully satisfied and that the employees are working efficiently and providing good customer service. The managers want a good salary, personal job satisfaction and to work their way up in the business. They want this so they have personal job satisfaction. The managers can influence the business by making important decisions and by having detailed information about the business.

Thursday, October 10, 2019

Relationships with Children Essay

Unit aim This unit provides the knowledge and understanding which underpins effective communication and professional relationships with children, young people and adults Unit introduction Successful relationships have a positive effect on learning and behaviour. Being listened to and responded to by trusting adults encourages active engagement by children and young people and supports the development of curiosity, creativity and resilience, which are key characteristics of effective learning. Adults who demonstrate mutual respect, collaboration and negotiation are positive role models who have a significant impact on the behaviour of children and young people. Integral to building and maintaining positive relationships are effective communication skills. It is also essential for those working in support roles in schools to know the  legislation and policies and procedures for confidentiality and sharing information. This unit provides the essential knowledge and understanding required for working in support roles in schools. Learners will examine the principles of building positive relationships with children, young people and adults. This includes considering reasons why effective communication is important and the effect of social, professional and cultural contexts on communication. Communication difficulties are examined and learners find out how to adapt communication to meet individual needs including how to deal with disagreements with children, young people and adults are studied. The legislation, policies and procedures relating to confidentiality are examined and why children, young people and adults need reassurance about confidentiality are studied. Learners will also consider situations where confidentiality must be breached. This unit applies to all support staff roles in schools and is particularly suitable for those preparing for working in schools and those new to working in schools, including parent-helpers and other volunteers. Learning outcomes and assessment criteria In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit. On completion of this unit a learner should: Understand the principles of developing positive relationships with children, young people and adults How communication supports positive relationships: benefits eg shows respect for individual, values diversity, builds trust, demonstrates genuine interest, respects privacy, encourages autonomy, supports learning, enables effective teamwork, enables negotiation, reinforces self-esteem Principles of relationship building: ways to build relationships eg recognise the uniqueness of everyone as an individual, honesty, dependability, integrity, confidentiality; importance of relationships for learning; know role and responsibilities, how own role relates to colleagues; respect the skills and expertise of others; contribution to effective teamwork; follow organisations expectations and procedures for good working relationships; communicate effectively eg keep colleagues informed, use agreed lines of communication, maintain confidentiality; know own role in relation to parents; differences between professional and personal relationships; contribute to Every Child Matters Outcomes Effect of social, professional and cultural contexts on relationships and communication: eg power relationships, cultural expectations, social differences, prejudice, pre-conception, stereotyping Understand how to communicate with children, young people and adults Skills for communication: verbal skills eg form and tone of expression, questioning, confirming, reflecting; clarifying meaning, encouraging contributions from others, offer choices; non-verbal skills and behaviour eg eye contact, facial expressions, body movement, posture, gesture, muscle tension, touch, proximity, orientation, facial expressions, gestures, active listening; importance of contact and cultural differences in interpretation of non-verbal communications; empathy eg responding to emotional state Adapting communication: ways eg language appropriate, meaning/message, concentrate on one issue at a time, do not give mixed messages, match words to body language, open questions, active listening, encourage discussion and debate; contexts eg hearing difficulties, children with English as an additional Language (EAL), promote thinking and talking in first languages to support understanding, group EAL learners who share the same home language Differences: context eg communication formal, informal, form of address; type of communication eg verbal, language, non-verbal, orientation, confidentiality Adapting communication: use of clear speech and plain  language; different needs eg EAL, hearing difficulty, visual impairment; adaptations eg translator/ interpreter, quiet room, hearing loop, signing, Braille   Managing disagreements: behaviours eg keep calm, encourage individuals to articulate their point of view, find common ground, negotiate a compromise, win-win solutions, support children and young people to deal with disagreements, follow school policy and procedures for behaviour and reporting, restorative justice Understand legislation, policies and procedures for confidentiality and sharing information, including data protection Legislation, policies and procedures: range eg for home country, human rights eg Human Rights Act 1998, Human Rights Act 2004, for safeguarding children eg Children Act 1989, Children Act 2004, relating to freedom of information eg Data Protection Act, Every Child Matters, policies and procedures in own organisation Reassuring about confidentiality: aspects eg information shared on need to know basis, human right for privacy, protecting information when using social networking sites, buying online, using a mobile phone, procedure in own organisation, whistle-blowing Essential guidance for tutors Delivery This unit should be delivered through a combination of tutor input and active learning experiences. DVDs and case studies will give learners opportunities to link theory to practice. Role play enables learners to develop and practise their interpersonal and communication skills. Discussions, peer observations and peer assessment support assessment for learning and contribute to an understanding of the skills required for effective practice. Learners should also be encouraged to demonstrate an awareness of the importance of communication skills in addressing issues of equality, diversity, and the rights and responsibilities of children and young people. At this level the focus needs to be on understanding the significance of positive relationships in relation to the wellbeing and learning of children and young people and exploring how effective communication enables this. The Emphasis needs to be on understanding the behaviour and communication skills required to develop and maintain positive relationships with children, young people and adults and to provide positive role models. Learners should be introduced to why effective communication is important for establishing and maintaining positive relationships with children, young people and adults. How positive relationships enhance self-esteem and encourage learning could be explored through relevant research. The impact of social, professional and cultural contexts on relationships and communication should also be explored. It is essential that learners understand the communication skills needed to establish and maintain relationships. Learners need to explore ways to meet the communication needs of individuals by adapting communication for different ages and stages of development and for different contexts. Learners should be introduced to the current national legislation for confidentiality and data protection which can be accessed from relevant  government department websites. They should have the opportunity to look at a range of school policies and procedures for confidentiality and data protection and consider how these may impact on working practices. It is essential that learners know the situations when confidentiality must be breached to safeguard children and young people. Learners should be encouraged to share their experience of working in schools through employment, as a parent-helper or work experience. Assessment This is a knowledge-based unit. Evidence from workplace performance is not required. Suggested assessment activities Assessment will be through tasks, projects and other activities completed individually to meet the assessment criteria. Learners should draw on any relevant practical experience of working in schools but will not be assessed directly on workplace performance. For learning outcomes 1 and 2, learners could research and produce a guidance document to use for the induction of new support workers in school to help them understand the principles of developing positive relationships with children and, young people and adults and the skills they need to communicate effectively. Case studies may be used to support explanations. The document needs to include why effective communication is important for developing relationships, the principles of relationship building, explanations of how social, professional and cultural contexts impact on relationships and communications, clarification of the skills required for effective communication, how to adapt communication to meet the needs of  individuals and in different contexts and how to manage disagreements with children, young people and adults, explaining reasons for responses. For learning outcome 3, learners could produce a reference document for all school staff giving details about confidentiality and data protection to include legislation relating to confidentiality and data protection, school procedures for confidentiality and data protection, reasons why it is important to reassure children, young people and adults about confidentiality and why confidentiality may need to be breached. Essential resources Learners will need access to legislation for the relevant home nation and examples of school policies and procedures for confidentiality and data protection. Indicative resource materials Textbooks Bentham S – A Teaching Assistant’s Guide to Child Development and Psychology in the Classroom (Routledge, 2003) ISBN 9780415311083 Blake S, Bird J & Gerlach S – Promoting Emotional and Social Development in Schools: A Practical Guide (Sage Publications, 2007) ISBN 9781412907316 Burnham L – S/NVQ Level 2 Teaching Assistant’s Handbook: Supporting Teaching and Learning in Schools, 2nd Edition (Heinemann, 2008) ISBN 9780435449308 Burnham L – Supporting Teaching and Learning in Schools (Primary) (Heinemann, 2010) ISBN 9780435032043 Burnham L – Supporting Teaching and Learning in Schools (Secondary) (Heinemann, 2010) ISBN 9780435032050 Dunhill A, Elliott B & Shaw A– Effective Communication and Engagement with Children and Young People, their Families and Carers (Creating Integrated Services) (Learning Matters, 2009) ISBN 9781844452651 Foley P & Leverett S – Connecting with Children: Developing Working Relationships (The Policy Press, 2008) ISBN 9781847420589 Kamen T – Teaching Assistant’s Handbook: NVQ and SVQ Levels 2 & 3, 2nd Edition (Hodder Education, 2008) ISBN 9780340959381 Riley P – Attachment Theory and the Teacher-student Relationship (Routledge, 2010) ISBN 9780415562621 Journals Times Education Supplement (TES) 42 BA029026 – Specification – Edexcel Level 3 Award/Certificate/Diploma specialist qualifications in Supporting Teaching and Learning in Schools (QCF) – Issue 2 – June 2011  © Edexcel Limited 2011 Websites www.education.gov.uk/ Department for Education www.direct.gov.uk/en/Governmentcitizensandrights/ Yourrightsandresponsibilities Directgov www.nationalstrategies.standards.dcsf.gov.uk/ earlyyears The National Strategies www.tda.gov.uk The Training and Development Agency for Schools www.teachers.tv Teachers TV www.teachernet.gov.uk Teachernet BA029026 – Specification – Edexcel Level 3 Award/Certificate/Diploma specialist qualifications in Supporting Teaching and Learning in Schools (QCF) – Issue 2 – June 2011  © Edexcel Limited 2011

Forrest Gump

Alma F. Florendo STUDENT NUMBER:   2009-5226 Fil-Canadian Training & Devt. Center for Caregivers- Makati Subject: Special Needs Instructor: Sir. JV Vergara Reaction Paper â€Å"Forrest Gump† Based on the 1986 novel of the same name by Winston Groom, Forrest Gump is a 1994 American comedy-drama film, starring Tom Hanks, Robin Wright Penn,Gary Sinise, Mykelti Williamson, and Sally Field. It is a story of Forrest Gump’s epicjourney through life meeting historical figures, influencing popular culture, and experiencing first-hand historic events of the late 20th century while being largely unaware of their significance, due to his borderline mental retardation. The story started off with Forrest Gump, sitting at a bus stop in Savannah,Georgia, where a feather falls on him. When he picked up and put that feather on a book entitled Curious George, he then starts to tell his story to the woman sitting beside him. During the course of the story, the listeners at the bus stop change regularly where each shows different attitudes towards him, from disbelief and indifference. As the film that we had watched, we learned about his story from childhood to during his time after the war in Vietnam. There, we witnessed his struggles and the struggles of the people around him. First, there is his mother, who taught him many wonderful things and even had sex with the principal of the school just to let Forrest enter the school and be treated equally like any other normal students. During the first day of school Forrest met his very first friend, Jenny Curran, and became best friends with her. Despite having a below level intelligence quotient (IQ), Forrest develops an ability to run at great speed due to his running from bullies from school and this gets him to college through a football scholarship. After his college graduation, he got enlisted to the army and makes friends with a black man named Bubba, who talks nothing but shrimp and even convince Forrest to go into a shrimping business after the war. They were sent to Vietnam where he had saved many members of his platoon including his platoon leader during an ambush and where Bubba was killed in action. He was then awarded the Medal of Honor for his heroism. While on recovery from a gunshot wound on his buttocks, his discovers his uncanny ability for ping-pong and even gain popularity and later on competitively play against Chinese teams in ping pong diplomacy. He is subsequent promoted to sergeant and during an anti-war rally held in Washington, D. C. he reunites with Jenny, who has been living a hippie counterculture lifestyle. This is where the film ended and I can say that it has been enough to show us that the disability that Forrest Gump had can be compared to that of an innocent child who has been taught a simple life by his mother. The struggles that he had encountered, especially during the war in Vietnam, can be considered as a hard part of anyone’s life if they we’re on his shoes but Forrest did just wel l in war and did not even considered it as a big thing. There are many lessons that we can learn from his story, not just about how to treat people with disabilities or how they walk on a normal environment, but from the story of Forrest Gump, I had learned how lucky he is to be taught properly and greatly by his mother, on how he handles the people that we saw treating him improperly, and how he goes on with his life without even blaming other people or himself, that he had just accepted who he is and just like what his mother taught him, he is not different and is just like any other normal kids. If only normal people can be just like Forrest Gump, taking the struggles in life as a challenge and not as a problem, that everything that happens is according to God’s plan and that he has a reason for it, just imagine the wonderful things that can happen in one person’s life or even the influence that we can give to other people. Forrest Gump Alma F. Florendo STUDENT NUMBER:   2009-5226 Fil-Canadian Training & Devt. Center for Caregivers- Makati Subject: Special Needs Instructor: Sir. JV Vergara Reaction Paper â€Å"Forrest Gump† Based on the 1986 novel of the same name by Winston Groom, Forrest Gump is a 1994 American comedy-drama film, starring Tom Hanks, Robin Wright Penn,Gary Sinise, Mykelti Williamson, and Sally Field. It is a story of Forrest Gump’s epicjourney through life meeting historical figures, influencing popular culture, and experiencing first-hand historic events of the late 20th century while being largely unaware of their significance, due to his borderline mental retardation. The story started off with Forrest Gump, sitting at a bus stop in Savannah,Georgia, where a feather falls on him. When he picked up and put that feather on a book entitled Curious George, he then starts to tell his story to the woman sitting beside him. During the course of the story, the listeners at the bus stop change regularly where each shows different attitudes towards him, from disbelief and indifference. As the film that we had watched, we learned about his story from childhood to during his time after the war in Vietnam. There, we witnessed his struggles and the struggles of the people around him. First, there is his mother, who taught him many wonderful things and even had sex with the principal of the school just to let Forrest enter the school and be treated equally like any other normal students. During the first day of school Forrest met his very first friend, Jenny Curran, and became best friends with her. Despite having a below level intelligence quotient (IQ), Forrest develops an ability to run at great speed due to his running from bullies from school and this gets him to college through a football scholarship. After his college graduation, he got enlisted to the army and makes friends with a black man named Bubba, who talks nothing but shrimp and even convince Forrest to go into a shrimping business after the war. They were sent to Vietnam where he had saved many members of his platoon including his platoon leader during an ambush and where Bubba was killed in action. He was then awarded the Medal of Honor for his heroism. While on recovery from a gunshot wound on his buttocks, his discovers his uncanny ability for ping-pong and even gain popularity and later on competitively play against Chinese teams in ping pong diplomacy. He is subsequent promoted to sergeant and during an anti-war rally held in Washington, D. C. he reunites with Jenny, who has been living a hippie counterculture lifestyle. This is where the film ended and I can say that it has been enough to show us that the disability that Forrest Gump had can be compared to that of an innocent child who has been taught a simple life by his mother. The struggles that he had encountered, especially during the war in Vietnam, can be considered as a hard part of anyone’s life if they we’re on his shoes but Forrest did just wel l in war and did not even considered it as a big thing. There are many lessons that we can learn from his story, not just about how to treat people with disabilities or how they walk on a normal environment, but from the story of Forrest Gump, I had learned how lucky he is to be taught properly and greatly by his mother, on how he handles the people that we saw treating him improperly, and how he goes on with his life without even blaming other people or himself, that he had just accepted who he is and just like what his mother taught him, he is not different and is just like any other normal kids. If only normal people can be just like Forrest Gump, taking the struggles in life as a challenge and not as a problem, that everything that happens is according to God’s plan and that he has a reason for it, just imagine the wonderful things that can happen in one person’s life or even the influence that we can give to other people. Forrest Gump Forrest Gump Alma F. Florendo STUDENT NUMBER:   2009-5226 Fil-Canadian Training & Devt. Center for Caregivers- Makati Subject: Special Needs Instructor: Sir. JV Vergara Reaction Paper â€Å"Forrest Gump† Based on the 1986 novel of the same name by Winston Groom, Forrest Gump is a 1994 American comedy-drama film, starring Tom Hanks, Robin Wright Penn,Gary Sinise, Mykelti Williamson, and Sally Field. It is a story of Forrest Gump’s epicjourney through life meeting historical figures, influencing popular culture, and experiencing first-hand historic events of the late 20th century while being largely unaware of their significance, due to his borderline mental retardation. The story started off with Forrest Gump, sitting at a bus stop in Savannah,Georgia, where a feather falls on him. When he picked up and put that feather on a book entitled Curious George, he then starts to tell his story to the woman sitting beside him. During the course of the story, the listeners at the bus stop change regularly where each shows different attitudes towards him, from disbelief and indifference. As the film that we had watched, we learned about his story from childhood to during his time after the war in Vietnam. There, we witnessed his struggles and the struggles of the people around him. First, there is his mother, who taught him many wonderful things and even had sex with the principal of the school just to let Forrest enter the school and be treated equally like any other normal students. During the first day of school Forrest met his very first friend, Jenny Curran, and became best friends with her. Despite having a below level intelligence quotient (IQ), Forrest develops an ability to run at great speed due to his running from bullies from school and this gets him to college through a football scholarship. After his college graduation, he got enlisted to the army and makes friends with a black man named Bubba, who talks nothing but shrimp and even convince Forrest to go into a shrimping business after the war. They were sent to Vietnam where he had saved many members of his platoon including his platoon leader during an ambush and where Bubba was killed in action. He was then awarded the Medal of Honor for his heroism. While on recovery from a gunshot wound on his buttocks, his discovers his uncanny ability for ping-pong and even gain popularity and later on competitively play against Chinese teams in ping pong diplomacy. He is subsequent promoted to sergeant and during an anti-war rally held in Washington, D. C. he reunites with Jenny, who has been living a hippie counterculture lifestyle. This is where the film ended and I can say that it has been enough to show us that the disability that Forrest Gump had can be compared to that of an innocent child who has been taught a simple life by his mother. The struggles that he had encountered, especially during the war in Vietnam, can be considered as a hard part of anyone’s life if they we’re on his shoes but Forrest did just wel l in war and did not even considered it as a big thing. There are many lessons that we can learn from his story, not just about how to treat people with disabilities or how they walk on a normal environment, but from the story of Forrest Gump, I had learned how lucky he is to be taught properly and greatly by his mother, on how he handles the people that we saw treating him improperly, and how he goes on with his life without even blaming other people or himself, that he had just accepted who he is and just like what his mother taught him, he is not different and is just like any other normal kids. If only normal people can be just like Forrest Gump, taking the struggles in life as a challenge and not as a problem, that everything that happens is according to God’s plan and that he has a reason for it, just imagine the wonderful things that can happen in one person’s life or even the influence that we can give to other people. Forrest Gump